#802: A Chat With Go-Giver Co-Author Bob Burg

Kiera is joined by Bob Burg, co-author of The Go-Giver! In this conversational episode, Kiera and Bob discuss how people can have effective sales conversations with others — even if they don’t feel like a sales-driven person. Bob touches on how The Go-Giver came to be, how to utilize sales with patients, how to really believe in what you’re selling, and more. About Bob Burg: For 30 years Bob has helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States president. Although for years he was best known for his book Endless Referrals, it’s his business parable, The Go-Giver (coauthored with John David Mann) that captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over a million copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the board of directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida. Episode resources: Read The Go-Giver by Bob Burg and John David Mann Reach out to Kiera: [email protected]  Subscribe to The Dental A-Team podcast Become Dental A-Team Platinum! Review the podcast