Authority Alchemy with Brian Horn and Jack Mize

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What's Authority Alchemy with Brian Horn and Jack Mize about?

The Authority Marketing Show for positioning yourself as the #1 authority in your industry. Quickly turn your prospects into clients and clients into raving fans who can’t help but see you as the expert.

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Authority Alchemy with Brian Horn and Jack Mize episodes:

06.03.2016
How to Start a Podcast That Will Attract More Clients…The Easy Way
Getting noticed is becoming increasing difficult in the competitive markets of today. In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic operation. That’s right. In this day and age, you...
05.23.2016
Solopreneur Marketing Plan for the Unemployable
We'll get into the solopreneur marketing plan later in this post, but first I want to share something. Recently, I realized I’m unemployable. Not employable in the conventional sense, anyway. The good news is that being unemployable doesn’t mean you...
05.09.2016
How Brad Costanzo Will Wrap Your Business In Bacon
If you had a near photographic memory of every marketing strategy you've ever tested, used or even heard of…how strong of a marketer do you think you'd be? We have that guy on the show today. His name is Brad...
04.19.2016
Authority Hacks To Increase Website Engagement
In today's podcast episode, we go over 6 specific authority hacks to increase website engagement. Press ‘Play” below to start listening now! You’ve probably already created an easy to navigate and informative website with awesome content. Now, you want to...
04.05.2016
6 Steps To Get New Clients With Authority Content Marketing
In today's show, we go over how you can create your first authority content marketing campaign. Authority Content Marketing is a series of content pieces that are specifically designed to increase your authority positioning. This is type of campaign is...
03.29.2016
Digital Marketing Checklist for Local Businesses
Take the red pill, and you can keep reading this post. Or take the blue pill, leave this site, and stay in wonderland forever. Well…that's a little dramatic, I guess. But one of my top 5 movies, and I'm a...
03.22.2016
Get Local Media Coverage For Clients (Or Even For Yourself)
As a marketing consultant, you likely focus on social media, SEO and email campaigns. But do ever think about how to get local media coverage for clients, too? While these are traditional marketing methods are great to develop your client's brand,...
03.15.2016
Become A Contributor for Forbes (And 8 Other Authority Sites)
At some point in your professional life, you've probably wondered how to become a contributor for Forbes Magazine. Or maybe Inc, Fast Company, or even Entrepreneur. It's powerful exposure and authority positioning. Every time I write for Entrepreneur, I get 100+ new...
03.08.2016
A Simple Authority Marketing Offer You Can Test
In today's episode we go over a simple authority marketing offer you can make to your existing clients (or even new prospects) today….by just making a “small bet”. What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank...
03.01.2016
The 7 Apps We Rely On To Run Our Marketing Agency
We are living through an extraordinary moment in human history. Technology is advancing faster than ever before. Just a handful of years ago, you were the cool guy if you had a beeper. Now, its impossible to get by with...
02.23.2016
The State of Authority Marketing
Welcome to the State of Authority Marketing Address of 2016. This extremely important episode will cover the 7 most important things you can do in 2016 to position yourself as an expert in your industry. We are living through an extraordinary moment in human...
02.16.2016
The 8 Required Elements of The Perfect Lead Gen Page
The first impression your users get of your products and services is typically through some type of lead gen page they land on. Those very pages you’ve been feverishly tweaking away at and — we presume — constantly analyzing. But we’re...
02.09.2016
Vanity vs Positioning
Vanity is the reason many think is the reason to work toward influencer status. Julian Casablancas, leader singer for The Strokes said, “” So the reason behind the desire to become an influencer CAN'T be vanity. It must be for POSITIONING....
02.02.2016
Becoming An Influencer On Social Media
In this episode we have Ryan Stewman of HardcoreCloser.com joining us as a guest host. He helps us dig into how anyone can become an influencer using social media. We start off with Brian explaining Hollywood’s proven method of storytelling....
01.26.2016
The New Way To Use Press Releases
If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in...
01.19.2016
How to Stand Out & Get Booked on Radio and Podcast Shows
While podcasts have been around for about a decade, there’s been a surge in listenership in the last couple years that’s getting a lot of attention from business owners, celebrities, advertisers, and consumers alike. The percentage of Americans who have...
01.12.2016
Book Publishing for the Digital Attention Span Economy
In today's episode we talk about how to write and publish a book that can help position you as an influencer for the Digital Attention Span Consumer using the One Problem-One Solution Book Formula…even if you aren’t a writer We have...
01.05.2016
The Digital Attention Span Content Formula
Are you trying to sell with your content..or are you trying to influence? Now, we aren't talking about sales pages or sales emails…you should focus 100% on trying to close the deal in both those cases. But, influencer content isn’t...
12.29.2015
Focus on Less to Influence More
Diamonds, a newborn baby, Spud Webb, dynamite…and even Tattoo from Fantasy Island. Big things can come in small packages. One of these things is the second “Pillar of Authority Marketing” known as micro-specialization. Basically, micro-specialization is about offering a very specific service to a very specific...
12.22.2015
4 Instant Influence Triggers For The Digital Attention Span Consumer
Listen to this episode to learn 4 Instant Influence Triggers you need to know to become a powerful influencer in the Digital Attention Span Economy.
12.15.2015
Being an Influencer vs Calling Yourself Expert
In Episode 32, we go into how to start positioning yourself as an influencer, the drawbacks of trying to be the expert and how the "Impostor Syndrome" is hurting so many entrepreneurs.
12.08.2015
Becoming an Influencer in the Digital Attention Span Economy
In this episode, we begin a new series revealing 7 concise and impactful strategies on how to become an influencer to today’s short attention span consumers.
07.14.2014
How to Make People Like You
On episode #30, we are talking about how to get people to like you. This can apply to anyone in your life, from your family and friends, to business associates and potential clients.
07.08.2014
I Hate Selling
In episode #29, we are getting into sales around pop culture and how classic successful salesmen are portrayed in movies. This week, we are talking about what most people dread, but is most important in any businesses – sales. Being...
06.10.2014
Building Authority with an Email List
Last week we talked about getting people to opt-in and capturing their emails. So what do you do next after you build up your email list? In episode 28 we’ll be covering what to do after you've built your email...
06.03.2014
Selling the Opt-in
In episode #27, we are getting into some more of the tactical stuff and some of the how-to’s that you guys have been asking for. This week, we are talking about an important topic close to our hearts – lead...
05.29.2014
Tai Lopez, The Digital Renaissance Man
In this special episode of “Profiles of Authority” we talk to Tai Lopez. Tai is an aspiring renaissance man that's the author of a few books on unrelated subjects, a member of MENSA: the high IQ society, a self made...
05.13.2014
How to Create Your Bio Page
This week, we are talking about creating your bio page. When writing a “Bio” or “About Me,” most people wait until the very last minute to throw a few things together, neglecting the importance of this page. In reality, it...
05.06.2014
5 Mistakes When Acting Like An Authority
In Episode #25 we reveal the five common mistakes people make when they are attempting to act and look like an authority. We’ll describe the importance of simplicity. Your pitch should be so simple that a ten year old could...
04.28.2014
How to Inspire Others
In this week’s episode, we really dig into what it means to be an authority that inspires others and what the characteristics of an educator and advocate are. We’ll discuss what to do, and more importantly, what not to do...
04.22.2014
How to Tell a Story
In episode # 23, we are talking about how to tell a story with your content; whether it’s a blog post, podcast, speech, or a sales pitch. We discuss how much detail you should add to each one of your...
04.15.2014
Selling with Authority
In this episode, we switch gears and discuss the most important, yet sometimes dreaded, part of any business…you guessed it, sales. We'll talk about the role sales play in our everyday lives and why you love them or hate them....
04.08.2014
The Cost of Authority
In Episode #21, we're going to start discussing the real cost of creating and establishing your authority. We explain the two most valuable commodities in your life: time and money. Both of them are limited resources and both can have...
04.01.2014
Fast Authority vs. Slow Authority
In Episode #20, we're going to start discussing the differences between fast authority content and slow authority content. We explain how fast authority triggers and slow authority triggers happen on a psychological level. We'll talk about when you should be...
03.25.2014
David Neagle Reveals The Secret of Quantum Success
In this episode of Profiles of Authority, we talk to David Neagle. David teaches entrepreneurs and commission-based sales professionals how to quantum leap their current incomes past the 7-figure income level, often in less than 12 months.
03.11.2014
Adding Authority to Your Content
In Episode #19, we're continuing our Authority Content series by detailing exactly how you can add authority to your content. We explain how to make the core focus of your content really becoming the educator and advocate for your audience. We'll...
03.04.2014
The Authority Content Mindmap
In Episode #18, we're continuing our Authority Content series by laying out a mindmap (download it here) on how to claim your authority through re-purposing content. We actually get into the tactical side of what to do with it, where to...
02.25.2014
The Content Hat Trick
In Episode #17, we're continuing our Authority Content series by giving you the secrets to re-purposing your existing content. You'll find out the secret to “The Content Hat Trick”, by learning how to create content that you can use in...
02.18.2014
Going Beyond the Logos: How to Develop Your True Authority
In Episode #16, we're kicking off our Authority Content series by going into great detail about how you can put yourself out there as an educator and advocate for your audience. We'll explain how to develop your authority avatar and...
02.11.2014
The Environment of the Authority
In Episode #15, we delve into the impact that your environment and surroundings can have on your outlook, and how that can affect your success and well being. We'll explain how to systematically recognize and eliminate the toxic people in...
02.04.2014
5 Keys To Develop Your Own Micro Specialization
In Episode #14, we return to the topic of Micro-Specialization and divulge 5 key secrets to developing your own brand. We’ll describe the importance of finding a good coach who will tell it like it is, and push your boundaries. You’ll...
01.28.2014
Framing Your Value
In Episode #13, we get down to the nitty gritty on how to frame your value and become a trusted and relied upon authority in your field We'll explain the difference between becoming someone's servant and becoming their savior, and...
01.21.2014
Wishes… Or Goals?
In Episode #12, we unlock the secrets on how to transform those New Year’s resolutions you’ve made into real, obtainable goals. We’ll explain how to change your goals into the processes and actions that are necessary to make your dreams come...
01.14.2014
Authority Mindset: Inside the Mind of Your Prospects and Customers
In Episode #11 we go into great detail about the four questions that will revolutionize the type of engagement that you get with your prospects. We'll explain the steps you can take to educate your potential clients and let them feel...
01.09.2014
The Death and Rebirth of Garrett J. White
This is the third installment of our special series, "Profiles of Authority" serie where we share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Garrett J. White,...
01.07.2014
How to Add Authority to your Presentations
In Episode #10 we explain precisely how to add authority to your presentations and webinars, and how to cement yourself as a reliable authority in your field of expertise. We start things off by explaining some of the worst case scenarios,...
12.31.2013
Authority Mindset: Which “Authority” Are You?
The four most prominent authority "personas" and why specifically crafting yours will be worth your time 10x over. We kick off the episode by revealing that you want to be considered a guru by others, it is NOT in your best...
12.23.2013
Authority Marketing and Building a Passionate Following on Facebook
How you can capture incredible authority and drive engagement to your brand using a few simple Facebook strategies.
12.17.2013
How to Get More Speaking Engagements With Authority Marketing
In Episode #7 we dig into how to get speaking engagements using the same authority marketing techniques we discuss every week on this show. To start we totally dispel the myth that paid speaking appearances is where the money is...it's...
12.12.2013
Doug Clark – Profiles of Authority
This is the second installment of our bonus, "Profiles of Authority" series. In this series we share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Doug Clark, star...

What's Authority Alchemy with Brian Horn and Jack Mize about?

Download our free app to listen on your phone

Authority Alchemy with Brian Horn and Jack Mize episodes:

How to Start a Podcast That Will Attract More Clients…The Easy Way

Solopreneur Marketing Plan for the Unemployable

How Brad Costanzo Will Wrap Your Business In Bacon

Authority Hacks To Increase Website Engagement

6 Steps To Get New Clients With Authority Content Marketing

Digital Marketing Checklist for Local Businesses

Get Local Media Coverage For Clients (Or Even For Yourself)

Become A Contributor for Forbes (And 8 Other Authority Sites)

A Simple Authority Marketing Offer You Can Test

The 7 Apps We Rely On To Run Our Marketing Agency

The State of Authority Marketing

The 8 Required Elements of The Perfect Lead Gen Page

Vanity vs Positioning

Becoming An Influencer On Social Media

The New Way To Use Press Releases

How to Stand Out & Get Booked on Radio and Podcast Shows

Book Publishing for the Digital Attention Span Economy

The Digital Attention Span Content Formula

Focus on Less to Influence More

4 Instant Influence Triggers For The Digital Attention Span Consumer

Being an Influencer vs Calling Yourself Expert

Becoming an Influencer in the Digital Attention Span Economy

How to Make People Like You

I Hate Selling

Building Authority with an Email List

Selling the Opt-in

Tai Lopez, The Digital Renaissance Man

How to Create Your Bio Page

5 Mistakes When Acting Like An Authority

How to Inspire Others

How to Tell a Story

Selling with Authority

The Cost of Authority

Fast Authority vs. Slow Authority

David Neagle Reveals The Secret of Quantum Success

Adding Authority to Your Content

The Authority Content Mindmap

The Content Hat Trick

Going Beyond the Logos: How to Develop Your True Authority

The Environment of the Authority

5 Keys To Develop Your Own Micro Specialization

Framing Your Value

Wishes… Or Goals?

Authority Mindset: Inside the Mind of Your Prospects and Customers

The Death and Rebirth of Garrett J. White

How to Add Authority to your Presentations

Authority Mindset: Which “Authority” Are You?

Authority Marketing and Building a Passionate Following on Facebook

How to Get More Speaking Engagements With Authority Marketing

Doug Clark – Profiles of Authority