12.31.2013 - By Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants
The four most prominent authority "personas" and why specifically crafting yours will be worth your time 10x over.
We kick off the episode by revealing that you want to be considered a guru by others, it is NOT in your best interest to call yourself one.
You'll hear all about some incredibly successful personas (that you've definitely heard of), and how their deliberate actions have lead them to positions of authority.
This episode will lay out the road map to help you craft a persona that drives your authority in the direction of YOUR choosing, not just random promotion.
You'll have the tools, advice and direction to pick the best authority persona for your niche, business model and goals.