B2B Craftworks

By B2B Writing Institute

Education Business

What's B2B Craftworks about?

Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.

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B2B Craftworks episodes:

03.20.2024
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow *Learn more about...
03.05.2024
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagranie:...
02.12.2024
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Eagranie's chocolate blog:https://thewelltemperedchocolatier.wordpress.com/about/Society for Technical Writershttps://www.stc.org/Support the...
02.01.2024
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain...
01.26.2024
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of mini-coaching :). See the original email:https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rrSubscribe:...
01.11.2024
Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]
You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa share how they narrowed down...
08.01.2023
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about...
07.25.2023
Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]
In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed...
07.18.2023
Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]
Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave. Listen for some...
07.10.2023
The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]
Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean....
03.21.2023
A Plague on Both Our Houses, "Fun is not an optimization strategy," and Big Dreams [W/Co-host Belinda Weaver]
Belinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and center. More about Belinda: https://www.copywritematters.com/More about Sarah:https://b2bwritinginstitute.com/Support the Show.
01.27.2023
Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]
Belinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our households (hint: both really different
01.23.2023
Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]
Let's spice things up with a series of cohosts! First up? Copywrite Matters founder Belinda Weaver, who teaches copy business building and copywriting. In part one, we talk about how we got here, Belinda's "back up plan," and Sarah's nepotism...
12.13.2022
Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)
Join us as a fly on the wall inside The B2B Moonshot Machine! In this journaling session, we walk through a simple, low-stress way to plan some goals for 2023. Not pie-in-the-sky goals... goals that you can achieve and that...
11.04.2022
A Better Sentence, Oh My Go**, Leaving My Office, When Selling Feels Like Magic [Friday Update Nov. 4 2022]
Today I want to share a disgustingly nerdy way to think about sentence structure and meaning. Then I have some news about my office (!). And I launched something that people actually want, which was nice. Here's the sentence we...
10.27.2022
Coffee in a Charleston Cafe, I Can Walk Now (!), 1st 2nd and 3rd Degree in B2B for Better Ideas [Friday Update Oct. 28th]
Join me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating better ideas for marketing in B2B. You should...
10.08.2022
A+ Leisure Week, Accepting Compliments, and a Seminar High [Friday Update Oct. 7th, 2022]
This week I'm talking about the great job I did not over-working (lol). And something odd I noticed about my schedule (and how I fixed it). I'm high off the B2B Writing Seminar, and I'm excited for the month of...
09.30.2022
No Go Bro Zone, Clients Don't Read Writer Blogs, I Painted a Cool Rose (!) [Friday Update Sept. 30th, 2022]
Happy Friday! This is a marketing bro free zone. Also, clients aren't going to read your blogs. Don't write a blog to get clients — get clients to get clients. I also have been making myself go to watercolor class...
09.22.2022
"She Freed a Lot of People," How Businesses Work, and My Glorious Planner Arrived [Friday Update September 23rd, 2022]
Let me share my life motto with you, some thoughts on how businesses work (and how they aren't as manipulative as we think), and alllllll the details about my glorious 2023 Hobonitchi Techo.Find out more about The B2B Writing Seminar:https://b2bwritinginstitute.podia.com/b2b-writing-seminarStay...
09.19.2022
How to write faster
Three things I go on and on about to help you write faster AND better. No gimmicks. It's painful, but it works. Get email: Sign up at B2BWIRead this instead of listening: See the emailCheck out the B2B Writing Seminar:...
09.05.2022
The Weirdest Thing I Do (Seriously), Don't Go In That House, Feel Good Going Slow [Friday Update Sept. 2nd, 2022]
Celebrating Labor Day by spending the morning as a mom and the afternoon as a CEO. Sharing a super weird thing I do to feel good more frequently, talking about THE HOUSE no one wants to go in, and suggesting...
08.29.2022
The "Goosebumps Cover" Method, Cycles of Emergency, Disney(World)(Land) (?), [Friday Update Aug. 29th, 2022]
A quick "hello!" after a week at the beach and a week of relatively calm work. Is the "emergency cycle" something we can save ourselves from by being LESS resilient? I dunno. But I'm curious. Thanks for listening.Check out the...
08.10.2022
"Nothing is Boring" by Jay Acunzo [Read by Sarah Greesonbach]
Shared with permission, here's a piece straight from Jay Acunzo's brain to yours. I hope it inspires you to see the beauty in the so-called "mundane" work you may have on your docket for today!Read Jay's piece here: https://jayacunzo.com/blog/nothing-is-boring-how-to-tell-gripping-stories-about-the-seemingly-mundaneSubscribe to...
08.08.2022
A Life of Leisure, Helping Teachers Escape the Classroom, How Much Time Should Writing Take? [Friday Update Aug. 5th, 2022]
Hello! In this quick update, I'm talking about my goal for living a leisurely life, a recent webinar to help teachers leave the classroom, about how much time a given writing assignment should take, and my most amazing example of...
08.02.2022
Apologies to That Facebook Group Dude, Troubleshooting Your Freelance Un-Success, Secret August Fun Thing [Friday Update July 28, 2022]
Hey there! Let's talk about... My 4000 weeks update and an update on life without Twitter. Reflections on my "risky" 10 years self-employed. The new structure of B2BWI products. My advice for people who can't seem to make this freelance...
07.22.2022
My Second Rooftop Pool Party, Writing at Scale, "Over-Promising" on Writing [Friday Update]
Welcome to the Friday Update! This week I'm talking a little bit more about my life-changing takeaways from Oliver Burkeman's "4000 Weeks." This book has given me permission to go to pool parties, so that's something, right? Some practical ideas...
07.15.2022
Freelancing With Small Kids Underfoot [Special Q&A]
A special Q&A about growing a business while you grow a family. Warning: I'm a sarcastic mom.Check out the full webinar here: https://b2bwritinginstitute.podia.com/freelancing-kidsSupport the Show.
07.08.2022
Shady Sells, Kid-Free Weekend, Taking Off the Sock [Friday Update]
Here's a Friday Update about trying to sell a program without being shady, a glorious kid-free weekend, and taking off the Sarah sock. Stay in touch by email: https://b2bwritinginstitute.com/join-b2bwi/Support the Show.
06.24.2022
Vulnerable before it's fixed, self-discovery, a rubric for pricing [Friday Update]
Here's a Friday Update about being vulnerable before the problem fixed, the value of self-discovery, and a rubric for pricing freelance writing. The freelance writing pricing rubric: https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/editWriting process blog post on B2BWI: https://b2bwritinginstitute.com/b2b-writing-process/Stay in touch by email: https://b2bwritinginstitute.com/join-b2bwi/Support the...
06.10.2022
The "Qualifications" for Becoming a Copywriter and Mindset Hacks for Beginners [New Interview]
Christine Gomolka from The Paid Copywriter Podcast was down for a podcast swap! Here's the interview she hosted where we talked about writing "qualifications" and mindset hacks for new writers. It's so good!Learn more about B2BWI: https://b2bwritinginstitute.com/Learn more about The...
05.27.2022
My Landing Page, It's Harder Than They Make It Sound, and a Tornado Watch [Friday Update]
A Friday update talking about my weekend plans, landing page, and Jim's concerns that this whole thing sounds harder than it's supposed to be.Sign up to email me questions: https://b2bwritinginstitute.com/join-b2bwi/Support the Show.
05.20.2022
Getting Sick, "Levels" of Writing, and When to Be Passionate [Friday Update]
A Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool!Sign up to get Ed Gandia's capacity planner here: https://edgandia.lpages.co/capacity-planner-spreadsheet/Sign up to email me questions: https://b2bwritinginstitute.com/join-b2bwi/Support...
05.18.2022
How to Connect With B2B Writing (With Kristen LaFrance)
B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives. Kristen LaFrance is a community and podcasting pro and Mayor of...
05.13.2022
Welcome Back to B2B Craftworks! The 2022 Update
It's been a while, and here's an update!List growth from 500 to 2000, third round of the expert-led guided writing sessions, just feeling like I need less permission to rock the marketing world with the Institute. Maybe YOU need less...
05.04.2021
Power in Cold Pitching With Bree Weber
B2B writing might seem like it's about pushing your services on potential clients, but it's really about delivering a solution to someone's problem right in their inbox. In this episode of B2B Craftworks, Bree Weber shares her experience developing...
02.24.2021
Power in Diving In With Emma Siemasko
B2B writing might seem like it's about knowing what you're doing, but it's really about being curious and asking the right questions. In this episode, Emma Siemasko shares her zeal for diving into the deep end as a B2B writer....
01.21.2021
Power in Academia with Chris Collins
B2B writing might seem like it's about writing, but it's really about being in business for yourself. Here's how Chris Collins learned that lesson transitioning away from academia and into B2B SaaS copywriting. Learn more about Chris's B2B SaaS copywriting...
01.04.2021
Power in Empathy with Chris Gillespie
B2B writing might seem like it's about filling quotas, but it's really about understanding people. The journey of Editor in Chief and CEO of Fenwick, Chris Gillespie. Learn more about Chris's content team: https://www.fenwick.media/Learn more about B2BWI: https://www.B2BWritingInstitute.comSupport the Show.
10.06.2020
Power in Employment Status with Jesse Butts
Choosing freelance or full-time B2B writing seems like it's all about you, the writer. But it's really about who and how you want to help. https://www.jessebutts.com/www.b2bwritinginstitute.comSupport the Show.
09.28.2020
Power in B2B Writing: Back From Impromptu Hiatus
Thank you for your patience as we get back on track for Season 2 in October!Scan the new landing page: www.B2BWritingInstitute.comWeigh in on the B2BWI Community in this short 4-question survey: https://www.surveymonkey.com/r/W278K2LSupport the Show.
07.15.2020
Power in Sales with Christine Gomolka
Selling is hard for naturally talented writers ⁠— we're usually just here for the art of it. But selling and writing have a lot more in common than you might think. This conversation with English-lit-major-turned-B2B-sales-person Christine Gomolka surprises us with...
07.01.2020
Power in Case Studies with Joel Klettke
Does it seem like Joel Klettke was born with a case study project map in his hand? In this episode of B2B Craftworks, you'll hear how Joel got started with case studies and his advice for aspiring case study writers....
06.18.2020
Season 2 Trailer: Exploring Power in B2B Writing
Here's a brief introduction of what you can expect from the B2B Craftworks podcast in Season 2 as we explore how B2B writers found and claimed their power in marketing. www.B2BWritingInstitute.comSupport the Show.
05.26.2020
How to Humanize a Stuffy B2B Product Email Sequence
Eman Zabi talks about writing human Support the Show.
05.11.2020
Turning Full-Time Experience It Into a Writing Niche
HR writer Liz Sheffield shares how she built a thriving B2B writing business out of her corporate HR experience at Starbucks. www.lizsheffieldcopywriting.comwww.b2bwritinginstitute.comSupport the Show.
04.30.2020
How to Not Be Just Another Generic Writer
Maggie Frank-Hsu talks about how writers can stand out in the sea of other writers, and the resistance that might come up as you start talking about your One Big Idea. www.maggiefrankhsu.comwww.B2BWritingInstitute.comSupport the Show.
04.23.2020
Quick Thoughts on a Secret Source of Confidence for B2B Writers.
Founder Sarah Greesonbach shares quick thoughts on two points of value -- and the secret source of confidence -- every B2B writer brings to the table. www.b2bwritinginstitute.comSupport the Show.
04.13.2020
Writing Professionals Need to Network! & How to Get the Biggest ROI for Your Time
Melissa Suzuno explains why it's so important to stay social, and how to build your network as a B2B writer. www.melissasuzuno.comwww.b2bwritinginstitute.comSupport the Show.
04.06.2020
How to Build Relationships So Good Brands Send You Presents
Quick thoughts on building relationships so good that B2B brands and clients send you presents. www.B2BWritingInstitute.comSupport the Show.
03.30.2020
How to Ghostwrite Thought Leadership (A Six-Step Process and Framework for Interviewing SMEs)
Lee Price from LeePriceIdeas.com shares a six-step process for ghostwriting thought leadership content. www.LeePriceIdeas.comwww.B2BWritingInstitute.comSupport the Show.

What's B2B Craftworks about?

Download our free app to listen on your phone

B2B Craftworks episodes:

White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]

How Writers Help Marketers [W/ Co-Host Eagranie Yuh]

The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]

2024 Personal update: My dying brain, coaching, balancing happiness, etc.

What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)

Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]

What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]

Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]

Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]

The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]

A Plague on Both Our Houses, "Fun is not an optimization strategy," and Big Dreams [W/Co-host Belinda Weaver]

Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]

Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]

Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)

A Better Sentence, Oh My Go**, Leaving My Office, When Selling Feels Like Magic [Friday Update Nov. 4 2022]

Coffee in a Charleston Cafe, I Can Walk Now (!), 1st 2nd and 3rd Degree in B2B for Better Ideas [Friday Update Oct. 28th]

A+ Leisure Week, Accepting Compliments, and a Seminar High [Friday Update Oct. 7th, 2022]

No Go Bro Zone, Clients Don't Read Writer Blogs, I Painted a Cool Rose (!) [Friday Update Sept. 30th, 2022]

"She Freed a Lot of People," How Businesses Work, and My Glorious Planner Arrived [Friday Update September 23rd, 2022]

How to write faster

The Weirdest Thing I Do (Seriously), Don't Go In That House, Feel Good Going Slow [Friday Update Sept. 2nd, 2022]

The "Goosebumps Cover" Method, Cycles of Emergency, Disney(World)(Land) (?), [Friday Update Aug. 29th, 2022]

"Nothing is Boring" by Jay Acunzo [Read by Sarah Greesonbach]

A Life of Leisure, Helping Teachers Escape the Classroom, How Much Time Should Writing Take? [Friday Update Aug. 5th, 2022]

Apologies to That Facebook Group Dude, Troubleshooting Your Freelance Un-Success, Secret August Fun Thing [Friday Update July 28, 2022]

My Second Rooftop Pool Party, Writing at Scale, "Over-Promising" on Writing [Friday Update]

Freelancing With Small Kids Underfoot [Special Q&A]

Shady Sells, Kid-Free Weekend, Taking Off the Sock [Friday Update]

Vulnerable before it's fixed, self-discovery, a rubric for pricing [Friday Update]

The "Qualifications" for Becoming a Copywriter and Mindset Hacks for Beginners [New Interview]

My Landing Page, It's Harder Than They Make It Sound, and a Tornado Watch [Friday Update]

Getting Sick, "Levels" of Writing, and When to Be Passionate [Friday Update]

How to Connect With B2B Writing (With Kristen LaFrance)

Welcome Back to B2B Craftworks! The 2022 Update

Power in Cold Pitching With Bree Weber

Power in Diving In With Emma Siemasko

Power in Academia with Chris Collins

Power in Empathy with Chris Gillespie

Power in Employment Status with Jesse Butts

Power in B2B Writing: Back From Impromptu Hiatus

Power in Sales with Christine Gomolka

Power in Case Studies with Joel Klettke

Season 2 Trailer: Exploring Power in B2B Writing

How to Humanize a Stuffy B2B Product Email Sequence

Turning Full-Time Experience It Into a Writing Niche

How to Not Be Just Another Generic Writer

Quick Thoughts on a Secret Source of Confidence for B2B Writers.

Writing Professionals Need to Network! & How to Get the Biggest ROI for Your Time

How to Build Relationships So Good Brands Send You Presents

How to Ghostwrite Thought Leadership (A Six-Step Process and Framework for Interviewing SMEs)

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