Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Michelle Lilly.

A cryptocurrency and blockchain educator and entrepreneur. Here's a summary of the key points discussed:

🎙️ Main Themes and Highlights Michelle Lilly’s Background

• Entered the cryptocurrency space in 2017.
• Initially lost money in a scam but used the experience to educate herself.
• Became the first African-American woman with a master’s degree in blockchain and digital currency from the University of Nicosia.

Understanding Cryptocurrency

• Bitcoin is described as a protocol, not just a currency—used for value storage and transfer.
• Ethereum is highlighted for its smart contract capabilities and utility.
• Cryptocurrencies are a hybrid between stock and currency—they have utility like stock and liquidity like currency.

Why Bitcoin Has Value

• Scarcity: Only 21 million Bitcoins will ever exist.
• Deflationary: Bitcoin undergoes a “halving” every four years, reducing the rate of new coins.
• Decentralization: Not controlled by any central authority, making it secure and transparent.

NFTs and the Metaverse

• NFTs (Non-Fungible Tokens) are unique digital assets, often used for art and music.
• Artists can sell directly to consumers and earn royalties on resales.
• The metaverse is explained as a 3D version of the internet (Web 3.0), where users can own digital land and assets.

Empowering Underserved Communities

• Michelle emphasizes the importance of African-American and female participation in crypto and blockchain.
• Encourages people to educate themselves and not wait for permission to participate in new financial systems.

Practical Advice

• You don’t need a lot of money to start investing in crypto.
• Understanding the current financial system is just as important as learning about the new one.
• Consistency, self-awareness, and openness to criticism are key to success.

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Ronnell Perry.

🎯 Purpose of the Interview

The interview aims to:

• Share Ronnell Perry’s journey from corporate America to becoming a travel entrepreneur.
• Educate listeners on the transformative power of travel, especially in Afro-Latin communities.
• Break down stereotypes about international destinations and promote culturally respectful tourism.

🔑 Key Takeaways 1. Travel as Transformation

• Ronnell views travel not just as leisure, but as a tool for education, self-discovery, and cultural empathy.
• Travel helps people see themselves reflected in other cultures and challenges preconceived notions.

“Everybody wants to be loved and everybody wants to show love… that’s what I really learn through travel.”

2. From Layoff to Launch

• After being laid off during the pandemic, Ronnell turned his side hustle into a full-time business.
• He used the time to reflect, listen to his spirit, and build a sustainable brand.

“The universe said, this is your moment… dedicate it to your travel business.”

3. Afro-Latin Travel Focus

• His company, AfroBuenaventura, specializes in curated travel experiences in Latin America, especially for Black travelers.
• He emphasizes cultural respect, local partnerships, and immersive experiences.

“I call myself your personal ambassador to Latin America.”

4. Respecting Local Cultures

• Travelers must be mindful of how they dress, speak, and behave in foreign countries.
• Ronnell stresses humility and cultural sensitivity over entitlement.

“Just like someone’s visiting your home… you take your shoes off if that’s what they ask.”

5. Language as a Gateway

• Ronnell is trilingual (English, Spanish, Portuguese), which allows him to connect authentically with locals.
• Language fluency enhances the travel experience and builds trust.

“Once you unlock the key of speaking the way they speak, it just unlocks a whole new world.”

6. Building a Brand from a Blog

• His business started as a blog documenting budget travel.
• Through consistency, SEO, and audience engagement, he transitioned to paid group trips and custom travel planning.

“People started to pay me to take them on group trips or to plan a trip for them.”

7. Not a Budget Travel Service

• Ronnell clarifies that his services are not budget travel—they are high-touch, curated experiences.
• His value lies in expertise, safety, and cultural immersion.

“The level of value that I provide is not a budget trip… I’m doing it for you.”

8. Reframing Stereotypes About Destinations

• He challenges negative perceptions of Colombia, Cuba, and Brazil by sharing personal stories and local insights.
• These places are rich in culture, resilience, and beauty despite economic or political challenges.

“The messaging we hear… is not coming from people who look like us.”

9. Group Trips with Cultural Purpose

• Ronnell organizes trips around events like Fest AG Maja in Brazil and Afropunk.
• These trips celebrate Black heritage and support local communities.

“If you want to support Black communities through tourism, that’s what I offer.”

🗣️ Notable Quotes

• “Let me be your liaison… your ambassador.”
• “Travel is about education… it’s transformative.”
• “Budget travel is not my forte.”
• “Don’t go by yourself—go with someone who knows the community.”

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter.

Founder of AOA Events and PR and Women in Media Global:

🎙️ Guest Introduction

• Danielle Jeter is a proud Spelman College graduate.
• Founder of Women in Media Global, impacting over 15,000 women and students since 2012.
• Based in Miami, originally from Philadelphia.

🧠 Entrepreneurial Journey

• Started in event planning and radio promotions.
• Transitioned into public relations after repeated client requests.
• Founded Affairs of ISIS Events, later rebranded to Affairs of Influence (AOA Events and PR) due to public perception issues with the name “ISIS.”

🔁 Rebranding Lessons

• Rebranding was prompted by client feedback and public confusion.
• Took a strategic approach: consultations, think tanks, redesign of all brand assets.
• Resulted in a more relatable and inclusive brand identity.

📣 Strategic Communications

• Focuses on external communications to connect clients with their target audiences.
• Emphasizes the importance of attention economy—competing with platforms like TikTok, Instagram, and podcasts.
• Advocates for short-form, impactful messaging.

🧩 Brand & Brand Activation

• Brand = Reputation, not just logos or colors.
• Brand activations create emotional connections through experiences (events, kiosks, partnerships).
• Smart activations happen where the audience already is (e.g., Formula 1, festivals).

❌ Common Mistakes

• Not budgeting for marketing.
• Trying to appeal to everyone instead of focusing on a niche audience.
• Ignoring feedback from clients or social media comments.

💼 Client Onboarding Process

• Free discovery calls.
• Intake form to understand goals and pain points.
• Services offered on a retainer basis.
• Encourages clients to allocate 10–30% of profits to marketing.

📈 Marketing & Sales Accelerator

• Danielle offers a 6-week accelerator program for startups and growth-phase businesses.
• Emphasizes the importance of marketing systems and sales strategy.

🎧 Women in Media Global & Podcast

• Created to address the lack of female representation in media.
• Hosts conferences and a podcast called The Woman Speaks Show.
• Available on Spotify, Apple Podcasts, YouTube.

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.