DEALER TALK

By Herb Anderson

What's DEALER TALK about?

The podcast that is designed to bring today's insights to automotive retail professionals from the people who are LIVING it day in and day out!

Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Download our free app to listen on your phone

DEALER TALK episodes:

04.11.2024
Maximizing Car Sales: The Ultimate Strategy Every Dealer Must Master
Welcome to the latest episode of the Dealer Talk Podcast! Today, we're delving deep into the singular focus that dealership decision-makers should prioritize to drive more car sales—hint: not marketing, advertising, sales training, or internal processes. If you're eager to boost...
04.01.2024
Optimizing Dealership Performance: Leveraging KPIs for Effective Advertising
Welcome to the Dealer Talk Podcast, where we dive deep into strategies for optimizing your dealership's performance. In today's episode, we'll discuss the crucial role of Key Performance Indicators (KPIs) in guiding your advertising efforts and driving success in your...
03.29.2024
My Vendor Strategy for 2024
If you want to leverage my own personal vendor and advertising strategy for 2024 to help you sell more cars, then tune-in to this episode to learn how I would set up your digital advertising and what vendor partners I...
03.18.2024
Sell More Cars With this Campaign
Discover this episode's ultimate car sales strategy, guaranteed to boost your sales every time! Follow these steps closely and witness a surge in car sales. Harnessing the power of your DMS and CRM data is crucial, especially when combined with...
03.16.2024
Demystifying Digital Retailing
In this episode, I delve into the world of digital retailing in the automotive industry and debunk the misconceptions surrounding its role. Contrary to popular belief, digital retailing isn't intended to replace the traditional car-buying experience exemplified by companies like...
03.14.2024
Do You Have the Right Vendor Mix?
In this episode of the Dealer Talk Podcast, we delve into the elusive realm of marketing attribution. Numerous companies tout their 'secret weapon' for tracking vendor performance, so it's easy to get lost in a sea of promises. But are...
03.13.2024
What Is Marketing?
Welcome to the Dealer Talk Podcast, where we delve into the essence of marketing and unravel its mysteries. In this episode, we ask the fundamental question: What is marketing? For many, marketing is the quintessential "how" – the strategic roadmap guiding...
03.09.2024
Enhancing SRP and VDP CTAs
This episode delves into a critical aspect of online dealership success: customer experience. Despite investing heavily in driving traffic to our websites, many dealerships overlook the importance of ensuring a seamless journey for visitors once they arrive. Join me as...
03.04.2024
Is Search Engine Marketing Dead?
Welcome to Dealer Talk, where we delve into the ever-evolving landscape of search engine marketing (SEM). For years, SEM has stood as a stalwart method to capture consumer intent, defining our ability to seize consumers' interest and amplify visibility on...
01.29.2024
In this episode, hosts Herb Anderson and Zack explore the unparalleled allure of Tesla ownership, transcending the mere realm of electric vehicles. They unravel the captivating narrative behind Tesla's meteoric rise in the automotive industry, attributing its success not solely...
01.29.2024
Decoding Digital Retailing: Navigating the Present and Future of Online Car Sales
Embark on a riveting journey as I team up with Kerri Wise of Autofi to unravel the mysteries surrounding digital retailing. We unravel its evolution since the seismic shift spurred by the pandemic, charting its trajectory into the future. Yet,...
01.29.2024
Automotive Dealers: Are We Ready to Compete with Amazon and Hyundai?
Welcome to the Dealer Talk podcast, where insightful conversations unfold on the cutting edge of automotive retail. In today's episode, Curt and Herb dive deep into the dynamic world of e-commerce and its transformative impact on automotive retail. Join us as...
01.29.2024
Why Customers Should Choose Your Business: Unlocking Digital Marketing Secrets
Welcome to Dealer Talk Podcast, where you're getting an unfiltered piece of my mind today! Join me as we delve into the ever-evolving automotive industry and dissect some critical shifts that demand our attention. In this episode, I address a pressing...
01.29.2024
Traditional Marketing Secrets for Dealership Success
Tune in as Tim and Herb dissect why traditional methods are still incredibly potent despite the allure of digital avenues. They unravel insights, strategies, and actionable ideas you can seamlessly integrate into your dealership today. This episode is not just a...
01.29.2024
The Key to Revolutionizing the Automotive Moving Industry
Welcome to Dealer Talk Podcast! In this episode, we delve into the dynamic world of transportation within the automotive space with none other than Trent Broberg, CEO of Acertus. Join us as we explore the current landscape and how dealers...
01.27.2024
The Key to Customer Satisfaction: Answering the Price Question
Join Shawn, known as "The BDC Alchemist," and Herb as they delve into the controversial theory surrounding the true essence of BDC (Business Development Center) departments. Are BDCs in the automotive space genuinely cultivating business or merely elevated call centers?...
01.26.2024
Car Dealership Chat Widgets: From Clicks to Conversions!
In this engaging conversation, Darren and I thoroughly explore the captivating evolution of chat functionality on automotive dealers' websites. Our discussion delves into its remarkable potential to transform ordinary website visitors into enthusiastic and decisive buyers seamlessly. Be sure to tune...
01.26.2024
Revolutionizing Auto Dealerships: Unlocking Time and Profits with Simple Recon
Don't miss the inaugural episode of Season 9, where I engage in an insightful discussion with the visionary founder of Simple Recon. Together, we delve into innovative strategies for decision-makers within the automotive industry to optimize their recon process, ultimately...
01.25.2024
Revolutionizing Everyday Tasks with OpenAI Technology at Microsoft!
Join Herb and Lizz in this engaging podcast episode as they dissect Microsoft's innovative strategies that empower dealers to elevate their game. Delve into the future of car buying from the consumer's perspective, exploring the impact of cutting-edge technologies like...
01.25.2024
Data Drive: Navigating Automotive Advertising in 2024
Christian and I are delving into the crucial realm of first-party data, unraveling its essence, exploring its implications for advertising strategies within the automotive industry, and, most notably, deciphering how to harness its power in 2024 amidst the unpredictable market...
01.25.2024
Rediscovering the Thrill of Car Shopping: Dealerships are Like Disneyland!
We released this episode ahead of schedule to provide you with an exclusive opportunity to take advantage of the deal Peter offered. Act fast, as the offer concludes during NADA 2024. Don't miss out! In this compelling episode, Herb and Peter...
06.27.2023
"FrikinTech": Better leads for car dealerships
FREE TRIAL LINK: https://frikintech.com/about/partners/dealertalk/ In this SEASON FINALE episode of DEALER TALK, join hosts Herb and Charity as they welcome Tom Harsha, co-owner of FRIKINtech. They discuss the importance of creating a closer relationship between CUSTOMERS and DEALERS and the use...
06.21.2023
Jim "Alpha Dawg" Ziegler: Did Car Dealers Rob the Future?
In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Jim Ziegler, the owner of Ziegler SuperSystems. They discuss the challenges dealerships face in inventory management and the future of the automotive industry. Episode Highlights: 1....
06.07.2023
Streamlining Car Transportation: Montway Auto Transport's Innovative Solution
In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Mike Trudeau, the Executive VP of Business Development for Montway Auto Transport. They discuss the challenges dealerships face in inventory management and the future of the automotive industry and...
06.01.2023
Speed to Sale: Time Kills Car Deals
Speed to Sale: Time Kills Car Deals Introduction: Herb, Charity and Terry McSpadden have a great time recording Dealer Talk's first-ever drunk episode (totally Charity's idea). Join us for a hilarious conversation about how speed is everything in sales. TKD: Time Kills Deals. Episode...
05.16.2023
You Are Responsible For the Success of Your Dealership
In this episode of the podcast, Herb and Charity discuss their frustrations with the stigma surrounding the car industry and the need for better skills in sales. They emphasize the importance of understanding customers' needs and solving their problems effectively....
05.11.2023
More Car Sales: Less Waste w/Steve Fucile
“So, there we are in Poland. No cellphone, we don’t know the language, and we just got robbed by an 80-year-old man.” -Herb Anderson Check out Herb’s interview on the Steve Fucile Show. Together they discuss the importance of digital marketing...
05.03.2023
Independent Yet Unified with NIADA
“The independent and franchised dealers are a voice that needs to be unified so we can make the changes needed within the automotive industry.” -Charity Ann In this episode, Troy Scheer and Jared Halsted talk about their experiences in the automobile...
05.01.2023
Speed to the Sale: Time Kills Deals
Speed to Sale: Time Kills Deals Introduction: Herb, Charity and Terry McSpadden have a great time recording Dealer Talk's first-ever drunk episode (totally Charity's idea). Join us for a hilarious conversation about how speed is everything in sales. TKD: Time Kills Deals. Episode Highlights: *Importance...
04.26.2023
NIADA Automotive Climate Forecast
“I've never been to a 20 group that I didn't pick something up that I didn't come out of with more knowledge.” -Herb Anderson Gordon Tormohlen joins us to share his insights on the evolving retail market in the automotive industry....
04.19.2023
Women in Automotive Podcasting
“Imagine what sales would be like if nobody had to choose which side of the gray line to be on, and everybody was just ethical. What would we all be doing as it would completely shift the industry in such...
04.12.2023
NIADA: The Power of the Automotive 20 Group
“How many times have you gone to the desk and, for not having a signature on the paper, they throw the paper at your face. You're going to tell me that if you're really bought into creating customer experience and...
04.05.2023
Buy Here Pay Here with NIADA
“Competition makes everybody better. It forces everyone to step up their game and ultimately the consumer benefits.” -Herb Anderson. Join us for a conversation with NIADA’s President of the Board Scott Allen as we discuss the current and projected state...
03.29.2023
The State of Automotive with NIADA
The State of Automotive with NIADA “Automotive customers are being pushed down the credit funnel. If they could qualify on the retail side with a 650-680, now that paper is being turned away, so they have to go with the...
03.15.2023
Different Automotive Industry Environments: Bi-Lingual Dealer Talk
Welcome to our first EVER bi-lingual DealerTalk episode. English starts at 7:00 minutes. If you want to follow along join us on YouTube. Boris Lopez is an internationally experienced automotive professional with over 20 years of experience. His impressive resume illustrates...
03.08.2023
Automotive Marketing with NIADA
“Having this network and support is amazing and what is the biggest win for NIADA.” -Mikael K Charity discusses automotive marketing with Dream Team Media Company's founder and Operations Director, Kendra Brown, and National Independent Automobile Dealers Association - NIADA...
03.01.2023
NIADA: Certified Pre-Owned with Jeremy Beck
"You can go back over all the different economic downturns and challenges that we've had, yet auto dealers always find a way to survive and come out smelling like roses right because of the innovators the entrepreneurs." -Jeremy Beck Beck is...
02.23.2023
Carvana, Vroom, Beepi: The Used Car Formula?
“There hasn't ever been a better-used car market, and Carvana failed to make money. They failed to truly improve.” Steve is the author of Ridiculously Simple Sales Management and Assumptive Selling; as well as a respected automotive industry veteran and founder...
02.21.2023
Melanie Wilson: National Independent Automotive Dealer Association
The NIADA understands that in the automotive] industry, we need to be prepared for the unexpected and make sure that we can pivot before it's too late and adapt to a changing market. -Melanie Wilson As Interim CEO for NIADA, Melanie...
01.17.2023
Season 7 Finale: George Nenni and GA4
Learn what is up for Season 8 and welcome our guest, George Nenni. It’s been a full podcast season with Charity as Co-Host, and Herb has bombs to drop on our Season Finale. Don’t miss a minute. George is the founder...
12.20.2022
Kevin Preston: The Perpetual Search for the Fatal Flaw
When you have the coolest thing in the world and all the right things are said and done—we all think there is something missing. “It sounds too good to be true.” Join us as we discuss the technological growth within...
12.13.2022
Tim Warren: Finding the Right Words
If you didn’t figure it out with your ex, we will let you in on a little life secret—it’s all about the way you say it. Herb is out of the office again this week and Charity gets to talk...
12.06.2022
Automotive Transport with Jay Wertzberger
ATI Auto Business is your automotive educational resource to stay current on vehicle logistics news and updates in automotive transport technologies in the North American used car market. Jay Wertzberger is one of the funniest guests we have had the privilege...
11.29.2022
Terry McSpadden: Time, Trust, and Money
Our friend Terry joins us to discuss the impact of video on time, money, and trust. Terry started in the car business in 1989 and has spent his time in every position except turning wrenches. He now helps dealers drive...
11.21.2022
Peter Duffy: How to Make the Automotive Customer Salivate
Inventory, inventory, inventory. Join us with Peter Duffy, Founder/CEO of Dealer Image Pro™, a for all things inventory imaging. As we head into the holiday season and a continuously unknown economic atmosphere, we need to put on our ‘A’ game....
11.08.2022
Paul Sansone Jr: Life Happens to Everyone
Paul Sansone Jr. has been an auto dealer since our host was 3 years old. In that time, he has grown his resume to include 5 dealerships in the New Jersey area. Paul recently won the Driving Sales Best Idea...
11.02.2022
James Gilboy: Anticipating the Unforeseen
Charity’s obsession with all things EV continues with James Gilboy, Staff Writer for The Drive and self-proclaimed ‘EV Guy.’ Are electric vehicles better for the environment? Is Level 5 Autonomy a realistic pursuit? Is Lithium going the way of the...
10.25.2022
"JT” Thompson: The Cost of Advertising Price of an Unremarkable Service & Product
The fast pace of our industry makes it difficult to track cost, ROI, and even attribution. Your CRM only gives you so much and the question becomes: How do you bring the ‘data-verse’ together? With this in mind Jonathan “JT”...
10.19.2022
Chris Martinez: Old Habits Die Hard
The old habits are the hardest to overcome. As we grow, change and pivot toward a new perspective, we should take every opportunity to find success. This episode discusses the importance of adapting to change with bestselling author Chris Martinez. He...
10.11.2022
Mike Vogel: Earning the Right to Customer Loyalty
In this episode, we focus on customer care and loyalty in our fixed operations with Mike Vogel of Automotive Service Manager Coaching. Mike Vogel's career spans over 35 years. He has held positions as Prep Manager, Service Advisor, Service Manager/Director, Fixed...

What's DEALER TALK about?

Download our free app to listen on your phone

DEALER TALK episodes:

Maximizing Car Sales: The Ultimate Strategy Every Dealer Must Master

Optimizing Dealership Performance: Leveraging KPIs for Effective Advertising

My Vendor Strategy for 2024

Sell More Cars With this Campaign

Demystifying Digital Retailing

Do You Have the Right Vendor Mix?

What Is Marketing?

Enhancing SRP and VDP CTAs

Is Search Engine Marketing Dead?

Decoding Digital Retailing: Navigating the Present and Future of Online Car Sales

Automotive Dealers: Are We Ready to Compete with Amazon and Hyundai?

Why Customers Should Choose Your Business: Unlocking Digital Marketing Secrets

Traditional Marketing Secrets for Dealership Success

The Key to Revolutionizing the Automotive Moving Industry

The Key to Customer Satisfaction: Answering the Price Question

Car Dealership Chat Widgets: From Clicks to Conversions!

Revolutionizing Auto Dealerships: Unlocking Time and Profits with Simple Recon

Revolutionizing Everyday Tasks with OpenAI Technology at Microsoft!

Data Drive: Navigating Automotive Advertising in 2024

Rediscovering the Thrill of Car Shopping: Dealerships are Like Disneyland!

"FrikinTech": Better leads for car dealerships

Jim "Alpha Dawg" Ziegler: Did Car Dealers Rob the Future?

Streamlining Car Transportation: Montway Auto Transport's Innovative Solution

Speed to Sale: Time Kills Car Deals

You Are Responsible For the Success of Your Dealership

More Car Sales: Less Waste w/Steve Fucile

Independent Yet Unified with NIADA

Speed to the Sale: Time Kills Deals

NIADA Automotive Climate Forecast

Women in Automotive Podcasting

NIADA: The Power of the Automotive 20 Group

Buy Here Pay Here with NIADA

The State of Automotive with NIADA

Different Automotive Industry Environments: Bi-Lingual Dealer Talk

Automotive Marketing with NIADA

NIADA: Certified Pre-Owned with Jeremy Beck

Carvana, Vroom, Beepi: The Used Car Formula?

Melanie Wilson: National Independent Automotive Dealer Association

Season 7 Finale: George Nenni and GA4

Kevin Preston: The Perpetual Search for the Fatal Flaw

Tim Warren: Finding the Right Words

Automotive Transport with Jay Wertzberger

Terry McSpadden: Time, Trust, and Money

Peter Duffy: How to Make the Automotive Customer Salivate

Paul Sansone Jr: Life Happens to Everyone

James Gilboy: Anticipating the Unforeseen

"JT” Thompson: The Cost of Advertising Price of an Unremarkable Service & Product

Chris Martinez: Old Habits Die Hard

Mike Vogel: Earning the Right to Customer Loyalty