Adding digital printing to your offset shop isn't the horror you think it is. Most of the time anyway. Faster setups, less waste, cost-effective shorter runs...there's not much to dislike about it. If all of your business is long run offset, you're leaving profit on the table for your digital competitors to take.

Digital Printing vs Offset

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It's the 21st century, folks. Stop wasting money on stuff that worked in 1995. We've learned a few things about marketing our print shop that simply do not work effectively. Of course we learned this the hard way...like everything else. Tune in and learn what NOT to do in your shop.

Marketing That Will Waste Your Money

This week we have a lighthearted discussion about how its pretty much impossible to NOT have our printing lives affect us outside of the office. It's fun. You will relate.

Printing Ruined Our Lives

This week we deep dive into the "service" side of the business that is sometimes overlooked. Don't be that shop! Lots of examples that you may not relate to our industry but when it comes to that customer experience, I bet one of these hit home!

What does it mean to be a Service Business?

You might be hesitant to use outside vendors to do work for you. We used to be. Tune in and listen to our rationale behind why and when we outsource print work for our customers. A totally transparent and open conversation about when we choose to NOT print certain things in-house.

Outsourcing Your Print Work

Don't let sponsorship opportunities pass you by! Go looking for them! Listen to this week's episode to learn how we turn those "giveaways" into long-term partnerships and serious profit!

Digital Printing vs Offset

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