Print Shop Radio

Print Shop Radio episodes:

• 05.10.2019

  Marketing That Will Waste Your Money

  It's the 21st century, folks. Stop wasting money on stuff that worked in 1995. We've learned a few things about marketing our print shop that simply do not work effectively. Of course we learned this the hard way...like everything else....

  
• 04.10.2019

  Printing Ruined Our Lives

  This week we have a lighthearted discussion about how its pretty much impossible to NOT have our printing lives affect us outside of the office. It's fun. You will relate.

  
• 04.02.2019

  What does it mean to be a Service Business?

  This week we deep dive into the "service" side of the business that is sometimes overlooked. Don't be that shop! Lots of examples that you may not relate to our industry but when it comes to that customer experience, I...

  
• 03.19.2019

  Outsourcing Your Print Work

  You might be hesitant to use outside vendors to do work for you. We used to be. Tune in and listen to our rationale behind why and when we outsource print work for our customers. A totally transparent and open...

  
• 03.14.2019

  Sponsorship IS Marketing

  Don't let sponsorship opportunities pass you by! Go looking for them! Listen to this week's episode to learn how we turn those "giveaways" into long-term partnerships and serious profit!

  
• 03.05.2019

  Video, Marketing & Social Media

  This week Keli, Michael and I get in the weeds on our new social media video marketing strategy for our print shop. We tell you exactly what we're doing and what we expect from this. Marketing is a long game...

  
• 02.26.2019

  Everyone is a Designer…

  Feather ruffling time here! Yes we are totally tackling the behind-the-scenes topic of dealing with those wanna-be designers who think they know far more than they actually do. We also praise our (and your) hard-working REAL designers who make the...

  
• 02.19.2019

  Digital Printing vs Offset

  Adding digital printing to your offset shop isn't the horror you think it is. Most of the time anyway. Faster setups, less waste, cost-effective shorter runs...there's not much to dislike about it. If all of your business is long run...

  
• 02.12.2019

  How to Lose Customers in 7 Easy Steps

  Another joyful jaunt down Printing Lane. Don't miss this one if you really wanna know how to get that peace and quiet you've been looking for in your print shop. Follow our 7 steps to get rid of customers and...

  
• 02.05.2019

  Adding Garment Printing to Your Shop

  We cover the basics of space requirements, equipment and the process of screen printing if you're thinking of adding it to your capabilities. We'll also touch on DTG and if it makes sense for you.

  
• 01.29.2019

  Ditch Those Expensive Websites

  This week: a new DTG printer hits the market. Is it a fit for you? A listener sends us a photo from across the pond. I take my usual curmudgeony approach to overpriced and overcomplicated websites for our industry and...

  
• 01.22.2019

  New Cap Printing Gear

  New Trade show launching in 2019? With some confusing name controversy? Yes, please. Michael is going to give us the run down on his new piece of kit in the garment deco department. Warning: some assembly required...

  
• 01.15.2019

  ASI Show Orlando 2019

  This week Keli and I report from the awesome ASI show in Orlando! We cover some highlights and our experiences as new ASI members and first time show attendees. Then Michael and I talk about some of the samples we...

  
• 01.01.2019

  Print Shop Radio – The Beginning

  So…here we are… Yes we’re doing a podcast. (And a blog of some sort I guess.) Yes we’re print junkies. No we’re not trying to…Continue ReadingPrint Shop Radio – The Beginning