In the latest Millionaire Car Salesman Podcast, Sean V. Bradley engages in a dynamic conversation with Dennis Gingrich, Sales and Finance Director at The Niello Auto Group! This high-energy episode offers a deep dive into the highline automotive market, exploring Dennis's journey from early car sales to his current leadership role. The duo discusses the challenges of the industry, emphasizing the crucial shift from transactional to relationship-based sales, especially in the evolving landscape post-pandemic! Dennis shares insights into the luxury brands represented by The Niello Auto Group, such as Porsche, Jaguar, and BMW, underscoring the significance of exceptional customer service in catering to high-end clientele. The conversation seamlessly transitions to the central theme of Customer Relationship Management (CRM), where Dennis advocates for harnessing CRM tools to their fullest potential. He stresses the pivotal role of CRM in managing relationships, tracking communication, and delivering top-tier customer service! The dialogue expands to the integration of Artificial Intelligence (AI) into CRM, shedding light on the transformative impact of AI tools in automating tasks and enhancing customer interactions! Dennis encourages sales professionals to embrace AI, recognizing its potential to elevate efficiency and effectiveness in their roles! The episode concludes with a forward-looking perspective on the impending changes in the industry, particularly the introduction of the CARS rule by the Federal Trade Commission. Dennis emphasizes the proactive use of CRM in navigating these changes and ensuring compliance. Overall, this podcast episode is a goldmine of insights for automotive professionals, offering practical tips on CRM optimization, embracing AI, and navigating the complexities of the luxury automotive market. With Dennis Gingrich's wealth of experience, listeners gain actionable strategies to thrive in the ever-evolving automotive landscape! 

EP 8:20 Lessons from a Sales and Finance Director of a 10 Rooftop Highline Auto Group

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In this innovative Millionaire Car Salesman episode, host Sean V. Bradley, CSP delves into the world of auto brokers with special guest Cody Carter, literally the #1 Car Salesman in the WOLRD! Drawing from his extensive experience, Cody reveals the secrets behind his remarkable success, having sold over 1,400 cars in a single year! Join us as Cody shares his insider strategies for harnessing the power of auto brokers to amplify sales volume and gross profit! Learn about the pivotal role of auto brokers, their motivations, and how they generate revenue. Gain practical insights on building strong alliances with brokers, establishing partnerships with broker-friendly banks, and safeguarding against potential fraudulent practices. With Cody's expertise at your disposal, this episode is a game-changer for automotive professionals looking to maximize their sales potential. Tune in now and embark on the path to unparalleled success in the automotive industry!   Key Takeaways   Learn to increase car sales volume and gross through the strategic use of auto brokers, going beyond the standard dealership model.   Discover the importance of setting expectations and terms with brokers to ensure professionalism and avoid potential fraud.   Understand the diverse ways to sell cars, with a focus on referrals and prospecting that many salespeople overlook.   Uncover the financial impact of broker deals, revealing how they can equate to substantial monthly earnings.   Gain insights into CRM strategies and customizing relationships with brokers to efficiently manage and grow sales.     About Cody Carter Cody Carter has been in automotive sales for the last 10+ years and has earned himself the title of #1 Salesman in the Nation. He currently is the Internet Sales Manager at Tustin Toyota with his own Toyota webpage, Cody’s Tustin Toyota, and platform, SellLikeCody. Cody took initiative and drove his own personal traffic to his website retracauto.com, his last name spelled backwards, and now is: Cody’s Tustin Toyota. Cody has built his brand, Retrac Auto, and surpassed the rest of the country in car sales! Go to SellLikeCody.com to get access to his exclusive sales training course!   Resources Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!  Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By:  Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!     Harnessing Auto Brokers for Car Sales Success: A Guide for Dealerships and Sales Professionals The auto industry is constantly evolving, with innovative strategies emerging to enhance sales performance and customer experience. One such strategy that's gaining traction among car dealerships and sales professionals is leveraging the prowess of auto brokers. In a recent in-depth discussion, industry experts Sean V. Bradley and Cody Carter unpacked the utilization of auto brokers in car sales, providing insights that could revolutionize the way dealerships think about selling vehicles. Key Takeaways   Auto brokers can dramatically increase car sales by an average of 30 units a month, with highs of 70 units during peak times.   Establishing a professional relationship with auto brokers involves setting clear terms, managing expectations, and ensuring a streamlined communication process.   Utilizing diverse banks and credit unions that work with brokers can offer a competitive edge in the market and help to increase the volume of deals closed.        The Role of Auto Brokers in Modern Car Sales When it comes to enhancing sales figures and expanding market reach, utilizing auto brokers seems to be a disruptive strategy akin to the innovation brought by Amazon and Netflix to their respective industries. As Cody Carter states, "[Auto brokers] were created out of necessity at one point. And to this day, they still work great in certain markets." By catering to customers tired of traditional dealership experiences, auto brokers offer a streamlined, convenient alternative. SEO-Optimized Heading: Embracing the Auto Broker Strategy to Revolutionize Car Sales The discussion highlighted that the average salesperson at a dealership sells ten cars a month. However, with the infusion of auto brokers into one's sales strategy, this number can triple or even septuple. The emphasis here is not just on quantity but on quality; these third-party affiliates help move inventory, particularly less popular models or overflow stock, which could otherwise stagnate on a sales lot. "They allow you to sell cars that are outside your area," Carter pointed out. His collaboration with a diverse range of brokers extends his reach far beyond his dealership's immediate geographical locale. Direct Quote: "Every broker receives some type of fee, which is discussed… on average, we're averaging $2,500 per copy… averaging $75,000 per month in gross." This illustrates not only the profitability of broker-assisted sales but also underscores the importance of transparency and mutual respect in these partnerships. Dealerships can adopt this strategy to manage their inventory proactively, cater to a wider audience, and ensure a steady cadence of sales.   Building and Managing Broker Relationships SEO-Optimized Heading: Cultivating Long-Term Partnerships with Auto Brokers Cultivating a lasting and fruitful relationship with auto brokers requires a strategic approach—starting with initial outreach and continuing through regular communication and professional rapport. The tenor of the interaction should be firm yet respectful, with clear guidelines set from the outset. Carter expertly demonstrates this balance with his brokers, setting the tone for how business will be conducted and even going so far as to use a dedicated email service, like Mailchimp, to send detailed and extensive weekly newsletters to his brokers, thus minimizing unnecessary back-and-forth. Direct quote: "The whole concept…is having ten different stocks for $1,000 each…diversify." By treating the auto brokers as individual entities that contribute to a larger sales strategy, brokers become akin to an invested salesforce, instrumental in pushing dealership's inventory to their niche markets. Gifts, personal interactions, and consistent engagement all play a part in maintaining strong business relations. Moreover, navigating the space with tech-savvy efficiency, utilising CRM software, and tailoring communication through texts mirror a modern approach to sales management.   The Finer Details of Working with Auto Brokers SEO-Optimized Heading: Navigating the Complexities of Broker-Enhanced Car Sales A crucial aspect of working with auto brokers involves understanding the nuances of banking partnerships and avoiding potential fraud. Banks have varying rules regarding transactions with auto brokers, and dealerships must be scrupulous in adhering to these guidelines to maintain integrity and avoid legal issues. Carter underscores the necessity of choosing banks that are broker-friendly and emphasizes the importance of keeping transactions above board, with a priority on transparency: "It's important to disclose it…you should not be working with this customer at all." Direct quote: "We don't allow any deal to leave until the car is approved… These brokers are being added to a blacklist where…they're just completely out." Thereby, dealerships should prudently vet their financial institutions and foster open communication with their brokerage partners. Additionally, they must institute rigid frameworks to ensure that every sale does not just benefit the immediate bottom line but also upholds the dealership's reputation and credibility.      Keeping the momentum generated by the conversation, these deep dives clearly illustrate the potential upsides of incorporating auto brokers into a dealership's sales artillery. Conventional sales avenues remain integral, but the scope that brokers provide can be game-changing, diversifying the opportunities available to savvy dealerships and sales professionals. The strategy goes beyond mere transaction facilitation and delves into the broader symbiosis of building mutually beneficial partnerships that can unfold across regions, stretching a dealership's influence far beyond its immediate area. The larger implication is perhaps the most exciting: As entire industries pivot towards innovation, it's those like Cody Carter who disrupt the status quo that stay ahead of the curve. For any dealer or salesperson looking to elevate their sales numbers and market penetration, the message is clear—embrace the unique opportunities brokers present, and the rewards can be both immediate and profound.  

EP 9:02 How the #1 Car Salesman in the World Maximizes Volume and Gross by Leveraging Auto Brokers for Consistent Success

In this highly anticipated episode of The Millionaire Car Salesman Podcast, host Sean V. Bradley, CSP sits down with Paul J Daly, the visionary creator behind the Automotive State of the Union Conference! Together, they dive deep into the upcoming conference and its profound significance for industry professionals. Join Sean and Paul as they unveil the targeted audience for the conference, ranging from seasoned Dealers to GMs, Sales Managers, and Marketing Directors. Delving into the latest trends and innovations, they shed light on the potential benefits of mobile service for modern dealerships, offering invaluable insights for staying ahead of the curve! Throughout the discussion, Sean and Paul underscore the importance of continuous education and strategic networking in the automotive realm. With a focus on fostering collaboration and knowledge exchange, they reveal the conference's unparalleled value in driving professional growth and success! Featuring a lineup of top-notch speakers and thought leaders, such as: Brian Benstock, Will Guidara - National Bestseller UNREASONABLE HOSPITALITY, and many more!  The Automotive State of the Union (ASOTU) Conference promises to be an immersive and transformative experience for all attendees. Tune in to this episode and discover how you can leverage this exceptional opportunity to elevate your career and thrive in today's dynamic automotive landscape.   Key Takeaways   Sean V. Bradley highlights the significance of martial arts in his life and parallels it to the strategic nature of automotive sales and training   Mobile service is discussed as a pioneering strategy, stressing the importance of bringing dealership-level service to the customer's location   The value of investing in personal and professional growth through industry-specific conferences and networking is championed   The importance of understanding and leveraging the connection between sales and service departments in a dealership is articulated     About Paul J Daly Paul J. Daly is a dynamic entrepreneur renowned for his transformative impact on the automotive industry. With a rich history of pioneering ventures, Daly continues to make waves with his latest endeavor, the Automotive State of the Union conference. As the visionary force behind this influential event, Daly brings together industry leaders and professionals to exchange invaluable insights and strategies, shaping the future of auto retail. Daly's journey to prominence began with a passion for innovative marketing and data-driven approaches. Through his innovative vision and strategic acumen, he has earned widespread recognition as a trailblazer in the automotive sector. With an unwavering commitment to pushing boundaries and challenging norms, Daly has cemented his reputation as a respected authority in the field. Driven by a relentless pursuit of excellence, Daly's leadership has propelled him to the forefront of the industry, inspiring countless individuals and organizations to embrace innovation and embrace change. As a thought leader, speaker, and influencer, Daly continues to shape the trajectory of automotive retail, leaving an indelible mark on the industry landscape.   Resources Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!  Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By:  Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!   Harnessing Innovation in Car Sales: Lessons from the Millionaire Car Salesman Podcast Discover key insights from industry experts on the Millionaire Car Salesman Podcast, delving into innovative strategies in the rapidly evolving automotive industry. With Sean V. Bradley and Paul J. Daly at the helm, uncover the transformational trends reshaping the way cars are sold and serviced. Key Takeaways:   Mobile Service Innovation: Exploring the rising trend of mobile automotive services and the significant impact it has on dealership growth and customer convenience.   Investment in Self-Education: Emphasizing the importance of personal development and continuous learning for automotive professionals.   The Power of Networking: The value of building relationships within the industry, demonstrated by the speakers' collaboration and support for each other's events.   Mobile Service as a Dealership Game-Changer The podcast illuminates the revolutionary concept of mobile services in the automotive industry, where convenience is king. Sean V. Bradley and Paul J. Daly discuss how dealerships can diversify their offerings and cater to the evolving demands of customers by providing services directly at their location. "It introduces a ton of complexity," Daly cautions, yet the payoff in undeniably worth it. As  Paul J. Daly stated, "Imagine you get a technician who can actually talk to people. That dude could be writing work right in our rows and buying cars." The Customer Experience Reimagined Mobile services aren't just a logistical move; they're part of a broader shift towards customer-centric experiences. As Sean V. Bradley notes, "People don't want to go to the dealership, sit in a service department." By bringing the service to the customer, dealerships are not only elevating convenience but also increasing their visibility and branding opportunities — a strategy that could potentially "conquest a lot of service business." The Untapped Marketing Potential Discussing mobile service, Daly highlights how vehicles, when wrapped with dealership branding, serve as moving billboards, making every job site a potential advertising opportunity. This street-level marketing strategy capitalizes on the dealership's local presence and can attract new customers simply through visibility. The Imperative of Personal Development The dialog delves into the necessity of investing in personal growth, painting a vivid picture of the intense preparation that industry leaders undergo. Sean V. Bradley shares his personal journey of self-investment, from learning web design and SEO to mastering public speaking — efforts that enriched his professional repertoire. The Multiplication of Skills Bradley's discussion points to the significance of acquiring a diverse set of skills, which enhances one's ability to adapt to various industry needs. He reflects on how such a multidisciplinary approach allowed him to excel in sales, demonstrating the value of continuous learning. Investing in Your Future The speakers concur on the importance of investing time and resources into one's own education. As Bradley astutely puts it, "Stop dragging your feet or dragging your knuckles." Investing in knowledge and skill set can only propel a professional forward, and industry-specific events and training play pivotal roles in this pursuit. Networking as Industry Currency In the exchange, the power of networking and building relationships unfolds as a central theme. Sean V. Bradley and Paul J. Daly showcase this through their mutual support and discussion of the upcoming automotive State of the Union conference (Sotokon). Building Meaningful Connections Good relationships with industry peers are likened to business currency. Speakers emphasize the mutual benefit when professionals share insights and experiences. Daly assigns great value to creating "one to three new contacts in your phone" at industry events, recognizing the potential to unlock opportunities worth "hundreds of thousands of dollars." Collaboration Over Competition From the podcast’s camaraderie, it's clear that fostering a supportive industry environment trumps competitive instincts. This approach is beneficial for all involved and promotes a culture of growth and shared success.  

EP 9:01 ASOTU Con: From Service to Sales - The Secrets to Building a Thriving Dealership

In this riveting episode, two titans of the automotive industry, Sean V. Bradley, President of Dealer Synergy, and LA Williams, the Blind Master, delve into the riveting journey of Glenn Lundy! They uncover the strategic maneuvers and philosophies behind Lundy's record-setting success in growing a Chevy dealership by 800%. The conversation unfolds insights into intentional leadership, team motivation, and innovative dealership management that cuts across traditional boundaries. Glenn Lundy imparts his unique perspective on effective dealership growth strategies, emphasizing the importance of daily motivational routines, organizational culture shifts, and scalable processes. His enlightening discussion with Sean V. Bradley goes beyond surface-level tactics, digging into the mindset transformations required for massive dealership success. Each recount of the journey brings out the crisp details of the methods that can turn any average dealership around to face a trajectory of exponential growth.   

EP 8:29 Six Proven Principles: The Secrets to Growing Your Dealership 800%

In this dynamic episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley unveils the transformative strategies propelling the automotive industry forward! Joining Sean is Mike Trudeau. Mike Trudeau is the Executive Vice President of Business Development at Montway Auto Transport.  Mike, with a wealth of experience in automotive logistics, unravels the complex web of auto transport management. He educates dealers on consolidating various vendors to enjoy a seamless one-stop shop experience! Moreover, Mike explores strategic car acquisitions beyond traditional channels, shedding light on innovative approaches to sourcing vehicles and optimizing inventory management! Tune in to this episode to gain a deeper understanding of the dynamic forces shaping the future of automotive sales and discover practical strategies for staying ahead in this rapidly evolving industry!   

EP 8:28 Sell More, Spend Less: The Right Way to Auto Transport

In this captivating episode of the Millionaire Car Salesman podcast, hosts Sean V. Bradley teams up with industry and branding expert, Tianna Mick aka T Got Your Keys, with special guest Isabella Tutt joining from the UK! Listen in to be treated to a cross-continental exploration of sales strategies and best practices! The discussion delves into the comparative analysis of automotive sales techniques and methodologies employed in the US and UK markets, highlighting both similarities and differences. Drawing from their extensive experience, the guests share insider insights into the nuances of car sales, from lead generation and customer engagement to negotiation tactics and closing strategies! Cultural factors that shape consumer behavior and preferences in each market are explored, offering valuable perspectives for sales professionals seeking to connect with diverse clientele. Listeners are treated to a wealth of effective sales strategies and techniques proven to drive success in both the US and UK automotive industries, with practical tips for implementation! The episode underscores the value of international collaboration and knowledge sharing among sales professionals, highlighting the benefits of learning from different perspectives and approaches! The show host and guests engage in a dynamic Q&A; session, addressing listener questions and providing personalized advice on overcoming sales challenges and maximizing opportunities in the global marketplace. Whether you're a seasoned sales veteran or a newcomer to the automotive industry, this episode offers invaluable insights and actionable advice for excelling in today's competitive sales landscape, regardless of geographical boundaries. Tune in to gain a deeper understanding of automotive sales across continents and unlock the secrets to sales success on a global scale!   

EP 8:20 Lessons from a Sales and Finance Director of a 10 Rooftop Highline Auto Group

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