12.01.2014 - By Oxford University
Dave Fletcher, Founder and Managing Director of White October explains what is customer development. This lecture took place at the Saïd Business School, University of Oxford on November 11th, 2014. Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/