Influence and Persuasion: How information Goes Viral with Dr. Sander van der Linden

Dr. Sander van der Linden and Coach Mike dive into the phenomena of influence, persuasion, manipulation and people's resistance to new ideas. Dr. van der Linden is dedicated to understanding how and when people allow themselves to be influenced and persuaded, how they resist being influenced, and when people are most vulnerable to deception. 

Some fans believe things that are untrue about the celebrities they love, even when confronted with evidence to the contrary, in part because the brain is faster at processing information with which we are familiar or agree. Energy invested into important relationships can dictate how we want to see the world or what we see as reality. For these and other reasons Dr. van der Linden's research has found people don't become more open minded when directly confronted with evidence that challenges their beliefs. He also shares research into translational impact, why things go viral, how altruism spreads, why people tag social media posts, the need for social validation and the important role reciprocity plays in the way we understand truth. For more information: https://www.psychol.cam.ac.uk/people/sander-van-der-linden 

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