Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news

In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.

🔍 What you'll learn:

- Why Amazon’s EQR + NLP changes killed old launch tactics

- How backend data can destroy your ranking (even if the product is great)

- Real strategies from 150+ successful launches

- Why your PPC might be failing — and how to fix it

- Launch phases & persona targeting that actually work in 2025

This episode is sponsored by:

Sellerboard - https://sellerboard.com/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Timestamps

00:00 – Think Launching on Amazon Is Easy? Think Again

02:40 – Why Data-Driven Launches Beat Hacks Every Time

05:56 – The Anatomy of a Failing Product (Case Breakdown)

09:06 – How Crappy Listings Get Updated Without You Knowing

11:59 – Why Great Products Still Fail to Rank

14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models)

17:37 – The Secret to Beating Amazon Support: Ask THIS

20:41 – Image Strategy: Value Buyers vs. Pro Buyers

24:12 – Boosting Conversions by Targeting Buyer Personas

26:50 – Success Leaves Clues: Colin’s Launch Formula

29:59 – Forget Product Launches. Launch Keywords Instead

33:38 – How Amazon Search Mirrors Google’s AI Changes

38:06 – Should You Ever Pause Your PPC Campaigns?

41:09 – How to Cut PPC Without Killing Your Ranking

44:15 – Amazon’s Hidden Flat File & Browse Node Secrets

46:57 – Why Flat Files Break Listings (And How to Fix Them)

👇 Drop a comment with “I subscribe” and I’ll reply personally!

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators.

He talks about:

- How to build brands with recurring revenue

- Lessons from launching .Club Domains and selling to GoDaddy

- Creator economy trends and the rise of NoteGPT

- The right way to raise funding and attract investors

- Why brand story and trust are critical in today’s market

Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond.

Timestamps:

00:00:00 - Startup Foundation

00:03:38 - Entrepreneur Journey

00:06:42 - Liquidity Control

00:09:33 - Turn On A Dime

00:12:40 - Test and Fail More

00:15:59 - Lean Into Success

00:19:14 - Kickstarter Test

00:22:17 - E-Commerce Brand

00:25:35 - Wealth Creation

00:28:37 - Entrepreneur Learn

00:32:51 - Affiliate Marketing

00:36:17 - E-commerce Vendor ️

00:39:18 - Runner's World Awards

00:42:12 - Know Your Audience ‍‍

00:44:59 - AI Music Creation

00:48:50 - AI Imagination Limit

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

Sponsors:

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts. 

Grab your free Amazon Audit - https://flatworldnetwork.com/

Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.

If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works.

We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts.

This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace.

In this episode:

- How AI is changing Amazon SEO and PPC

- Why Amazon’s COSMO and RUFUS models matter

- Creating content that performs in AI-driven search

- The future of listing optimization and conversion

- Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action

If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.

Timestamps

00:00:00 - Amazon Search & AI

Try out Joylink here - joylink.io/?aff=lunchwithnorm

In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system.

What You'll Learn:

- How Erik grew JoyLink from scratch with co-founder Aveek

- Why deep links, instant tracking, and conversion clarity matter

- How affiliates and sellers can use this tool to drive off-site traffic

- Why big creators are switching to smarter Amazon tools 

Timestamps

00:00 Introduction

00:34 Amazon Affiliate Tool

01:03 Negative Reviews

02:10 Who is Erik Stomp

04:48 Amazon Traffic Boost

06:20 Amazon Launch Strategy with Affiliates

10:43 Amazon Affiliate Failures?

14:12 Amazon Creator Insights

19:12 Future Tactics for Affiliate Marketing

23:45 Conclusion

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for.

🔍 What You’ll Learn

- Why keyword volume is dead (and what to track instead)

- How Google is evolving with AI & SGE

- Tools & frameworks for modern content optimization

- The 5 tools every marketer should be using

- Real-world tips for schema, site audits, and topical authority

- Why AI-written content still needs human-driven strategy

_________________________________

This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________

Timestamps

00:00 – Intro: Meet SEO Expert Steve Wiideman

02:30 – What SEO Looks Like in 2025

05:42 – Why Search Volume Doesn’t Matter Anymore

07:55 – How to Build Topic Clusters That Rank

10:20 – 5 Tools Steve Uses for SEO Workflows

13:05 – AnswerThePublic for LLM Optimization

15:15 – Google’s AI Search Experience (SGE)

18:00 – How to Future-Proof Your Content Strategy

21:22 – The Role of Schema in Ranking

24:15 – Automating SEO with SearchAtlas & WordLift

27:10 – Content Refresh Framework: Improve What Exists

29:40 – What Most Brands Get Wrong with SEO

33:00 – SEO for eCommerce vs Content Sites

36:20 – Should You Still Write Blog Posts in 2025?

39:05 – Building Internal Links the Right Way

42:30 – Final Thoughts & Where to Learn More from Steve

Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently.

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0

AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to:

- Build high-converting AI video ads

- Navigate the chaos of Trump’s new tariffs

- Automate supplier discovery and reduce costs

🎯 What You’ll Learn:

- How to create faceless video ads with AI for $10/month

- The 5 tools Andrew uses to build full video ads in minutes

- What generative video (like RunwayML) can and can't do

- How he uses ChatGPT, Midjourney, and Make.com in daily flows

- What’s changed in AI since January (agentic workflows, Grok prompts)

- Tariff workarounds: DDP, Mexico sourcing, and betting markets

- Why sourcing with AI is more powerful than Alibaba

- Using Polymarket to make non-emotional business decisions

Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs.

Timestamps

00:00 – AI Is Changing Amazon Selling

01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools

04:18 – 2025 AI Trends: Agentic AI, Make

06:46 – 5 Tools to Build Video Ads Fast

08:42 – 100% AI Ad Example

10:15 – Full AI Ad Workflow

13:55 – Midjourney Prompt Tricks

20:48 – Voiceovers with 11Labs & Grok

22:30 – RunwayML Gen-4 Update

24:58 – Faceless Video Tools (Syllaby)

26:45 – Notebook LM Deep Dive

30:43 – Surviving Tariffs in 2025

34:18 – Sourcing Outside China

35:57 – Mexico Suppliers with AI

38:00 – Using Polymarket for Forecasts

42:50 – Smart Decisions with Data

44:17 – Audience Q&A + Tools

48:32 – Connect with Andrew Erickson

_________________________________

This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________

This is the playbook Amazon agencies don’t want you to figure out.

🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!

Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.

🚨 AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing

You'll learn:

- How to access AMC for free without an agency

- Why AMC is critical for tracking lifetime value, attribution, and retention

- How to build powerful audiences (cart abandoners, page viewers, high-LTV lookalikes)

- Mistakes brands make with campaigns, bidding, and match types

- How AMC works alongside Amazon’s shift to Rufus and audience-first targeting

- Real AMC use cases: 5x CTR boosts, brand defense tactics, lowering ACoS

- How to measure customer acquisition cost using AMC

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0

Timestamps

00:00 – Intro & What is AMC? Explained Simply

04:00 – Why Amazon Marketing Cloud is a Big Deal

08:00 – Connecting Website Data to AMC

11:45 – Can AMC Track TikTok Sales?

15:20 – Free Access: How to Get Into AMC

18:40 – Lifetime Value & Ad Spend Transparency

22:05 – Audience Creation Examples (Cart Abandoners, Wishlist)

26:10 – Custom Audiences Now Work in Sponsored Ads

30:30 – AMC + Rufus = The Future of Targeting

34:00 – Campaign Optimization with AMC Data

38:00 – Branded Search Drop-Offs & Retargeting

41:10 – Testing Lookalikes for High LTV Shoppers

45:00 – Amazon Ad Mistakes Most Brands Make

49:00 – How to Launch with Broad vs. Exact Match

55:00 – Low-Hanging Fruit: Ready-to-Use AMC Templates

59:10 – Multi-Touch Attribution Models with AMC

1:02:40 – Brand Tailored Promotions (Boosting Conversions)

1:06:00 – Final Thoughts + How to Get Started with AMC

_________________________________

This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

_________________________________

This is the playbook Amazon agencies don’t want you to figure out.

🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!

🧠 Guest: Mansour Narouzi Mansour Norouzi’s background in civil engineering shapes his meticulous, analytical approach to e-commerce advertising. His strong leadership helped build a 100+ person team and developed proprietary tools like DataOwl to simplify complex data for actionable insights. Known for scaling brands efficiently through his own experience as an Amazon brand owner, Mansour is a trusted partner for navigating competitive markets and achieving sustained growth.

🔗 Resources & Mentions AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing

Trump’s new tariffs are crushing seller margins and confusing even the most advanced Amazon operators. But while most sellers are panicking, smart brands are pivoting. In this episode, Norm Farrar is joined by Dan Ashburn, co-founder of Titan Network and operator of $100M+ in Amazon brands, to break down exactly what sellers need to do in the short and long term to navigate tariffs, protect their cash flow, and gain market share while others retreat. This is your full game plan to survive — and thrive — through the chaos.

_________________________________

This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get My Shift Calculation → HERE

_________________________________

🔑 What You’ll Learn

- The real impact of 125–245% tariffs (and who’s hit hardest)

- Short-term inventory strategies to buy time

- Why your supplier is your most powerful ally

- The 4D chess of pricing, brand value, and inventory

- Long-term mitigation strategies

- How to negotiate better payment terms and reduce COGS

Tools Dan’s team uses to stay ahead

 🧠 Guest: Dan Ashburn Co-founder of Titan Network Operator of 100M+ in Amazon brands China Magic lead + margin strategy specialist

🔗 Useful Links 💼 https://www.titannetwork.com

🎓 Cash Flow for Sellers Training: cashflowforsellers.com

✈️ China Magic Trips: https://www.chinamagictrip.com

🧹 Review Removal Tool: https://tracefuse.ai

🗞 Newsletter: https://lwn.news

🕒 Timestamps (Chapters)

00:00 – Intro & Dan Ashburn Joins

04:00 – What Are Tariffs & Why They Matter

08:00 – The Seller Panic Explained

12:00 – 3-Step Response Plan: Observe, Analyze, Respond

16:00 – Tariff Breakdown: How We Hit 245%

20:00 – The Inventory Game: Why It’s Key to Survive

24:00 – Pricing Strategy & Brand Perception

28:00 – Using “Made in USA” Positioning Without Breaking Rules

32:00 – Supplier Relationships as Your #1 Asset

36:00 – Financing & Warehousing Short-Term Plays

40:00 – DDP Shipping: Pros, Cons & Risks

44:00 – Why Negotiating in Person Works Best

48:00 – Cash Flow Tactics + Supplier Terms

52:00 – Mistakes to Avoid During Tariff Panic

56:00 – Long-Term Mitigation Plans (First Sale, FTZs, etc.)

1:00:00 – China +1 Strategy & Sourcing Risks

1:04:00 – Final Tips & Tools to Navigate Tariff Chaos

Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already

have?

🚨 Get Levanta's Affiliate Ad Shift Calculator - HERE

In this episode of Lunch With Norm, Norm Farrar sits down with Dan Jordan, Director of Strategy at Social Lite and CRO coach at Merchant Mastery, to dive deep into retention marketing, subscription growth, and AI-powered automation.

Dan has helped hundreds of Shopify and DTC brands scale through better customer retention, smarter email flows, and real-time data-driven decisions. If you’re scaling a Shopify brand, running a subscription box, or just tired of bleeding cash on Facebook ads with no LTV — this episode will show you exactly how to build systems that retain, convert, and grow.

_________________________________

This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending.

Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get My Shift Calculation → HERE

_________________________________

What You’ll Learn:

- Why retention acquisition is for long-term growth

- The truth about "Subscribe & Save" (and why it’s not a real strategy)

- Dan’s “Subscribability Framework” to boost LTV and reduce churn

- How to engineer offers that keep customers buying month after month

- Real examples of brands going from $500/month → $150K/month

- AI-powered automation using Make.com & n8n

- How to build feedback loops through post-purchase flows and surveys

- Critical metrics to track: churn, time to reorder, reactivation success & more

Timestamps

00:00 – Why Retention Beats Acquisition

03:10 – The #1 Mistake Most eCom Brands Make

04:58 – Retention Isn’t a Loyalty Program

07:11 – What Is the Subscribability Framework?

09:45 – Why ‘Subscribe & Save’ Fails

14:02 – Personalization Over Repetition

18:54 – Automation Isn’t Hard Anymore

20:30 – AI-Generated Emails That Sound Like You

22:46 – "Show Up Like a Friend, Not a Brand"

24:17 – Who Should Not Use Subscription Models?

28:41 – BoxyCharm’s $500M Exit

33:48 – How to Collect Real Feedback from Your Customers

38:05 – The Metrics That Actually Predict Churn

Hosted by: Norm Farrar, “The Beard Guy” Newsletter: https://lwn.news

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