OfficeHours.FM Top 10

This episode originally aired on January 16th, 2017 as Episode 130

Don't think you're a good writer? Pamela Wilson, the author of Master Content Marketing and founder of Big Brand System, walks through a step-by-step plan to write confidently, even if you don't feel like a writer. She'll share how to create a brand plan that will guide your creative process and help you get over the dread of "the blank screen."

This episode originally aired on January 02nd, 2017 as Episode 127

Running a successful business is more closely tied to mental health than you might think. Think you're alone in your stress, isolation, or dysfunction? Nope - you're just like everybody else.

Join me with Dr. Sherry Walling as we discuss the unique isolation entrepreneurs and freelancers struggle with as well as tips for managing healthy relationships both online and in the real world.

This episode originally aired on January 21, 2016 as Episode 88

Chris Handy is the founder of Fort Worth, TX-based Thinkhandy, an inbound marketing company with a special emphasis on Hubspot (they’re a HubSpot Silver Certified Agency Partner). Whether it’s a free consultation or one of his local Hubspot workshops, Chris is a master of giving away value and serving his potential customers in a way that keeps his sales pipeline full and his business growing. Learn how you can do the same with these tips for better email marketing.

This episode originally aired on January 9, 2017 as Episode 129

Karim Marucchi is a seasoned agency CEO who's worked with thousands of customers. In this episode, he explains what exactly the role of account management entails and how you can leverage it as a business development tool. You'll learn how to present yourself as the expert to your clients and communication skills guaranteed to smooth over difficult conversations.

This episode originally aired on June 23rd, 2016 as Episode 108

One of the biggest hurdles I’ve discovered for freelancers and new business owners is how to handle finances. After all, we’re experts in our craft – not accountants. The nuances of tax law or even basic money management are overwhelming. Certified Public Accountant (CPA) Amy Northard offers actionable advice for how those in the creative industry can manage money.

This episode originally aired on April 14th, 2016 as Episode 98

Too often you see folks selling products and services by telling would-be customers about features and benefits. In a landscape that’s full of similar-looking people selling similar-looking services, what helps you stand apart? Your story. No one else has it and it's yours to share as part of your marketing efforts. Join me with Chris Lema as we discuss the art of storytelling and how you can use stories to strengthen your brand.

This episode originally aired on September 24, 2015 as Episode 77

The Bourns have clocked over 10 years in business and they've learned most things the hard way over time. They've learned the art of being intentional with scheduling in order to meet the delicate balance between running a successful company and being present as a family. Tune in for a truly enjoyable and frank conversation with the Bourns.

This episode originally aired on Nov 6, 2014 as Episode 35

Hourly pricing puts you in direct conflict with your client - they want work to be as quick as possible, but you earn more the longer it takes. Should you be financially punished for your efficiency? In this episode, I'm pleased to introduce you to Kirk Bowman, the Visionary of Value. Kirk is a master of value-based pricing and I guarantee you’ll come away from this interview with some great food for thought related to how you craft a proposal and engage with your clients.

This episode originally aired on  March 31st, 2016 as Episode 96

Ever feel like you’re competing against every other WordPress developer, designer, or consultant out there? The reality is you’re not competing – you have a unique value proposition. Most don’t realize that- they keep lowering their prices, offering a wider variety of services, and doing their best to appeal to the masses. How can you charge what you’re actually worth when someone is offering (what looks to be) the same service on Fiverr?

Meet Philip Morgan, a consultant to consultants. If you’re feeling like a little fish in a big sea and want to know how to stand out (swim out?), this is an episode you don’t want to miss.

This episode originally aired on October 20, 2015 as Episode 81

Join me in this episode for a chat with Troy Dean of WP Elevation, a business trainer for WordPress consultants. We discuss everything from product launches, picking the right product price, and attracting the right traffic to your website. This is a really rich episode - if you're a WordPress consultant looking to bump up to the next level client or you're considering launching a product, this episode is for you.