In this episode of the Product Marketing Minute, I explain what is the product marketing lifecycle.
#productmarketing #digitaltransformationera

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Product Marketing Minute 5

The Product Marketing Podcast interviews the top thought leaders in technology on how they’re achieving innovation and success via a product marketing lens in the digital transformation
revolution. I highlight case stories from leaders on how they are using innovative product marketing strategies to drive awareness, adoption, retention and growth.

#productmarketing #productmarketingtrainings #digitaltransformationera

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Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies.
The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations.
© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.
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Executive Summary:
Andy Cunningham ( www.CunninghamCollective.com ) is a legend in the tech industry who has done Product Marketing and PR for the world’s biggest tech brands including Apple. She was Steve Jobs’ right hand for many of Apple’s product launches including the first Macintosh.
Into her fifth decade, Andy continues to do amazing work with her agency, Cunningham Collective. She is so passionate about Product Marketing that she wrote an excellent book on positioning called “Get to Aha!” It is every leader’s right hand in making sure they are in the right market category to own, dominate and excel!
Read Product Marketing Magazine’s interview with Andy Cunningham on Product Marketing and positioning your company for success. Her down to earth personality and sharp intellect will leave you delighted. You will come back stronger to your teams to strategize your products and services with market impact!!
-Sana Ahmed

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[Episode 1 of 14] Product Marketing Magazine, Volume 2, Issue 1: Introduction on Andy Cunningham

[Episode 2 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy Cunningham's origin story

[Episode 3 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's experience with Steve Jobs at Pixar

[Episode 4 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy on Product Marketing's sweet spot

[Episode 5 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's 2 parts of Product Marketing Positioning

The Product Marketing Podcast presented by The Product Marketing Institute

Product Marketing Minute 5

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