The Product Marketing Podcast presented by The Product Marketing Institute

By Sana Ahmed

What's The Product Marketing Podcast presented by The Product Marketing Institute about?

The Product Marketing Podcast interviews the top thought leaders in technology on how they’re achieving innovation and success via a product marketing lens in the digital transformation

revolution. I highlight case stories from leaders on how they are using innovative product marketing strategies to drive awareness, adoption, retention and growth.

#productmarketing #productmarketingtrainings #digitaltransformationera

Download our free app to listen on your phone

The Product Marketing Podcast presented by The Product Marketing Institute episodes:

12.26.2020
[Episode 1 of 14] Product Marketing Magazine, Volume 2, Issue 1: Introduction on Andy Cunningham
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 2 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy Cunningham's origin story
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 3 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's experience with Steve Jobs at Pixar
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 4 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy on Product Marketing's sweet spot
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 5 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's 2 parts of Product Marketing Positioning
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 6 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's Product Marketing case story w/ Steve Jobs
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 7 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy shares a positioning analogy
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 8 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy leading companies to Product Marketing Nirvana
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 9 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's 2 most Important Product Marketing questions
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 10 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's philosophy on alignment inside a company
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 11 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's positioning framework for companies
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 12 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy on working with yourself vs against yourself
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 13 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's Messaging Architecture for company leaders
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Episode 14 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's closing thoughts for business leaders
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
12.26.2020
[Full Episode] Product Marketing Magazine Volume 2, Issue 1: Andy Cunningham, The Mother of Modern Product Marketing
Product Marketing Magazine is a publication to empower leaders in the technology space to build ROI-driven product marketing engines at their companies. The Founder, Sana Ahmed, interviews thought leaders in technology on product marketing innovations. © Product Marketing Magazine 2020. For permission...
08.16.2020
Product Marketing Magazine: Interview w/ Nathan Schlaffer, Product Marketing Manager at 3PL Central
Title: Product Marketing’s Bigger Play: Customer-Centric Cross-Teams Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: What is great product marketing that drives market share and revenue? It comes down to the customer and the ability to design an ROI-driven product...
08.16.2020
Product Marketing Magazine - Interview with Karun Thareja, CMO of Faircent.com
Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: How does one turn a fin-tech business around in an unprecedented epidemic? Especially when that epidemic depends on an economy that’s up and running? Find out how Karun Thareja, CMO of Faircent.com,...
08.16.2020
Product Marketing Magazine - Interview with Wesley Faulkner, Developer Relations Advocate
Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: The Product Marketing ecosystem contains a vast group of professionals working on their part of the product development cycle to create a comprehensive product that leads to great customer experiences. I...
07.29.2020
Product Marketing Magazine: Interview w/ Jenny Gomez - Lights, Camera, Go to Market!
Product Marketing Magazine Link: http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-8/full-view.html Product Marketing Podcast: https://anchor.fm/productmarketingpodcast/episodes/Product-Marketing-Magazine-Interview-w-Jenny-Gomez---Lights--Camera--Go-to-Market-eh3rp6/a-a2ovilv Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: An effective Product Marketer is like a performing artist – you must be willing to play multiple parts and perform on stage. It requires an openness...
07.22.2020
Product Marketing Magazine: Interview w/ Sari De, Leadership and Career Coach
Link to your Magazine: http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-7/full-view.html Product Marketing TV Youtube Video: https://youtu.be/wMSH-DKqt_M Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: How do we as Product leaders become and live the best versions of ourselves professionally and personally? Technology is a demanding profession that requires...
07.08.2020
Product Marketing Magazine: Interview w/ Martin Vivas, Director of Product Innovation Labs Technisys
Link to Magazine: http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-5.html Youtube video on Product Marketing TV: https://youtu.be/NJFPYN1tkl0 Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: How does a mentor of Google’s Startup for Accelerators and Director of Product Innovations Lab in Latin America guide leaders through great product market...
07.03.2020
Diversity, Inclusion and Thoughtful Product Marketing from a Developer Relations Perspective with Wesley Faulkner
Sana Ahmed, Editor’s Note: The Product Marketing ecosystem contains a vast group of professionals working on their part of the product development cycle to create a comprehensive product that leads to great customer experiences. I decided to speak with Wesley Faulkner,...
07.01.2020
Product Marketing Magazine - Interview with Scott Brinker, VP of Platform Ecosystem at Hubspot
Link to featured Magazine Issue: http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-4/full-view.html Youtube video on Product Marketing TV: https://youtu.be/nOzbrAyJpHc Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: In the digital transformation era, any business goal seems to be conceivable and achievable. The marketplace is moving fast with lots...
06.30.2020
Walking the Product Marketing Miracle Mile with Karun Thareja: From Business Standstill to Success at Faircent.com
Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: How does one turn a fin-tech business around in an unprecedented epidemic? Especially when that epidemic depends on an economy that’s up and running? Find out how Karun Thareja, CMO of Faircent.com,...
06.29.2020
Product Marketing, PR and Never Niching Enough featuring Dana Humphrey
Link to Product Marketing Magazine: http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-9/full-view.html ProductMarketing.TV Youtube Video Link: https://youtu.be/fVtfoGbl4yk Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: Does PR have anything to do with Product Marketing and why should business leaders care? PR is the storytelling arm of all go-to-market efforts...
06.15.2020
Demystifying the Crypto-Currency Niche with Product Marketing with Featured Guest Alex Broudy
Link to Product Marketing Magazine: http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-9/full-view.html ProductMarketing.TV Link: https://youtu.be/huTRRfNMKIc Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: Can Product Marketing demystify niche industries that are elusive to the larger market? I explore a conversation with Alex Broudy, a crypto asset and blockchain subject...
06.10.2020
Product Marketing’s Bigger Play: Customer-Centric Cross-Teams with Nathan Schlaffer
Title: Product Marketing’s Bigger Play: Customer-Centric Cross-Teams Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: What is great product marketing that drives market share and revenue? It comes down to the customer and the ability to design an ROI-driven product...
06.10.2020
Product Marketing Magazine - Interview with Todd Unger, Chief Experience Officer of AMA
Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine: Product Marketing is a business catalyst in the digital transformation era. While the internet has become a crowded marketplace of millions of messages, there is always room for business innovation. Ask...
04.04.2020
Product Marketing Minute 7 - Your Solutions?
In this episode of the Product Marketing Minute, Sana discusses what your product marketing solutions are. #productmarketing #digitaltransformationera --- Send in a voice message: https://podcasters.spotify.com/pod/show/productmarketingpodcast/message
04.04.2020
Product Marketing Podcast-Product Marketing as a Career and Function in Your Company
In this episode of the Product Marketing Podcast, Sana walks you through Product Marketing as a career track. and discusses her own product marketing career. Sana discusses how leaders and professionals can navigate product marketing to succeed during tumultuous business...
04.04.2020
Product Marketing Podcast - The Art and Science of Product Marketing
In this episode of the Product Marketing Podcast, learn about the art and science of Product Marketing. Sana Ahmed walks you through the high level to deeper dives of product marketing 360 views. Sana also mentions things to think about...
04.02.2020
Product Marketing Podcast - Product Marketing Thought Leadership from Sana Ahmed
Meet Sana Ahmed, Founder of The Product Marketing Institute. Sana walks you through the world of marketing and technology, how it's evolved, and how product marketing can help companies through any business environment. Learn about the Product Marketing Podcast, The Product...
04.01.2020
Product Marketing Minute 6
In this episode of the Product Marketing Minute, I talk to you about product marketing solutions. #productmarketing #digitaltransformationera --- Send in a voice message: https://podcasters.spotify.com/pod/show/productmarketingpodcast/message
03.31.2020
Product Marketing Minute 5
In this episode of the Product Marketing Minute, I explain what is the product marketing lifecycle. #productmarketing #digitaltransformationera --- Send in a voice message: https://podcasters.spotify.com/pod/show/productmarketingpodcast/message
03.30.2020
Product Marketing Minute 4
What are the biggest challenges of product marketing in a digitally transformed company? #productmarketingminute #digitaltransformationera --- Send in a voice message: https://podcasters.spotify.com/pod/show/productmarketingpodcast/message
03.29.2020
Product Marketing Minute 3
What is the Product Marketing Lifecycle? In under a minute, I explain to you that product marketing has its own lifecycle #productmarketing #productmarketinglifecycle --- Send in a voice message: https://podcasters.spotify.com/pod/show/productmarketingpodcast/message
03.27.2020
Product Marketing Minute 2
What is Product Marketing inside of a digitally transformed company? Listen to find out! #productmarketing #digitaltransformationera --- Send in a voice message: https://podcasters.spotify.com/pod/show/productmarketingpodcast/message
03.25.2020
Product Marketing Minute 1
Introduction to The Product Marketing Minute series! For a free mini course, sign up here: www.bit.ly/free-pmm #productmarketing #digitaltransformationera --- Send in a voice message: https://podcasters.spotify.com/pod/show/productmarketingpodcast/message
03.13.2020
Introduction to the Product Marketing Podcast series
The Product Marketing Podcast is designed to bring you the best product marketing tips, strategies and thought leadership in the tech world. #productmarketing #digitaltransformationera --- Send in a voice message: https://podcasters.spotify.com/pod/show/productmarketingpodcast/message

What's The Product Marketing Podcast presented by The Product Marketing Institute about?

Download our free app to listen on your phone

The Product Marketing Podcast presented by The Product Marketing Institute episodes:

[Episode 1 of 14] Product Marketing Magazine, Volume 2, Issue 1: Introduction on Andy Cunningham

[Episode 2 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy Cunningham's origin story

[Episode 3 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's experience with Steve Jobs at Pixar

[Episode 4 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy on Product Marketing's sweet spot

[Episode 5 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's 2 parts of Product Marketing Positioning

[Episode 6 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's Product Marketing case story w/ Steve Jobs

[Episode 7 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy shares a positioning analogy

[Episode 8 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy leading companies to Product Marketing Nirvana

[Episode 9 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's 2 most Important Product Marketing questions

[Episode 10 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's philosophy on alignment inside a company

[Episode 11 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's positioning framework for companies

[Episode 12 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy on working with yourself vs against yourself

[Episode 13 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's Messaging Architecture for company leaders

[Episode 14 of 14] Product Marketing Magazine, Volume 2, Issue 1: Andy's closing thoughts for business leaders

[Full Episode] Product Marketing Magazine Volume 2, Issue 1: Andy Cunningham, The Mother of Modern Product Marketing

Product Marketing Magazine: Interview w/ Nathan Schlaffer, Product Marketing Manager at 3PL Central

Product Marketing Magazine - Interview with Karun Thareja, CMO of Faircent.com

Product Marketing Magazine - Interview with Wesley Faulkner, Developer Relations Advocate

Product Marketing Magazine: Interview w/ Jenny Gomez - Lights, Camera, Go to Market!

Product Marketing Magazine: Interview w/ Sari De, Leadership and Career Coach

Product Marketing Magazine: Interview w/ Martin Vivas, Director of Product Innovation Labs Technisys

Diversity, Inclusion and Thoughtful Product Marketing from a Developer Relations Perspective with Wesley Faulkner

Product Marketing Magazine - Interview with Scott Brinker, VP of Platform Ecosystem at Hubspot

Walking the Product Marketing Miracle Mile with Karun Thareja: From Business Standstill to Success at Faircent.com

Product Marketing, PR and Never Niching Enough featuring Dana Humphrey

Demystifying the Crypto-Currency Niche with Product Marketing with Featured Guest Alex Broudy

Product Marketing’s Bigger Play: Customer-Centric Cross-Teams with Nathan Schlaffer

Product Marketing Magazine - Interview with Todd Unger, Chief Experience Officer of AMA

Product Marketing Minute 7 - Your Solutions?

Product Marketing Podcast-Product Marketing as a Career and Function in Your Company

Product Marketing Podcast - The Art and Science of Product Marketing

Product Marketing Podcast - Product Marketing Thought Leadership from Sana Ahmed

Product Marketing Minute 6

Product Marketing Minute 5

Product Marketing Minute 4

Product Marketing Minute 3

Product Marketing Minute 2

Product Marketing Minute 1

Introduction to the Product Marketing Podcast series