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Welcome to the Wise Women Podcast, designed to inspire by introducing you to creative women living abundantly. In this weekly podcast, we cover topics from entrepreneurship, to creativity, leadership, mindfulness, goal-crushing and everything in between. Most importantly we always share seeds of wis...

In today’s episode, Alisha speaks with Ashley Paggi on art, business, and bringing your work into the world. They also discuss all the opportunities for artists to share and show up for their art in public ways.

Episode 182: Sharing your Work with the World with Ashley Paggi

In today’s episode, Alisha speaks with author Allison Kendall on what it was like to write a book about her grief. They also talk about Allison’s experience publishing her first book.

Episode 181: Writing Through Grief with Allison Kendall

In today’s episode, Alisha shares how she got started with her coaching business and what’s coming next.

Episode 180: How to Start Your Coaching Business

In today’s episode, Alisha shares her reflections on how good can come from bad.

Episode 179: Sharing Reflections with Alisha Wielfaert

In today’s episode, Alisha reads one of her favorite children’s book, La Corona and the Tine Frog by Russell Hoban and Nicola Bayley.

Episode 178: Story Time with Alisha Wielfaert

Yoke and Abundance Wise Women Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an ent...

260: CFO2GO Success Story  With me today is Kate Wood of Worth Preserving. Kate partners with property owners, designers, architects, trades, and others to rescue, rehabilitate, and determine what is worth preserving in historic homes and buildings. Recently, Kate completed my CFO2GO program, and the results that she has had in just a few short months have been astounding. In this episode, we're going to talk to Kate to understand a little of her journey to reclaim the love she has for her work, to be able to make money doing it, and to have the ability to make magic as she works with her clients every day. Topics Mentioned:   Loss Leaders   Financial Planning   Shifted Orientation   Practice of Financials     Key Thoughts:    It is the merging, that intersection between the strategy and the plan and who I am and what I'm trying to do and how I'm going to price it and how I'm going to manage the money and how I'm going to run it through my company. That intersection is where the magic happens for the business owner and for the business as a whole.  Michele Williams      I go back to my final report and I am in Metrique every month putting in my numbers and making adjustments. Kate Wood      Thinking about our financials as a practice gives us the ability to continually practice getting them and keeping them in alignment with all the things that we're doing. Michele Williams      It is a constant tweaking and evolution and I'm just excited about the business now because I do think of it as a business that has value and not just to me, but to other people. Kate Wood     Contact Michele:   Email: Team@ScarletThreadConsulting.com   Facebook: Scarlet Thread Consulting   Instagram: @ScarletThreadATL   Website: ScarletThreadConsulting.com   LinkedIn: Michele Williams   Contact Kate:   Website: Worth Preserving   Instagram: @worthpreserving   Email: kate@worthpreserving.com    YouTube: @KateWoodWorthPreserving   References and Resources:   CFO2GO   Work with Me   Metrique Solutions   Worth Preserving: Weekly Newsletter and Free Download for Interior Designer      Unfiltered Wisdom: Free Coaching from Michele’s Keyboard to You Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success.      LEARN MORE  

CFO2GO Success Story

259: The Power of Feasibility  Robyn Thomas is joining us today on the podcast. Robyn has an architecture degree from Auburn, and she has merged that education with her love of design to provide a one-stop architecture offer specializing in design completion and optimization. She calls it the master of done. I love that so much. Today we're going to delve into feasibility, what it is, why it's needed, and when is the right time for the conversation around it. Enjoy the podcast. Topics Mentioned:   Metrics   Processes   Project Management   Teamwork        Key Thoughts:    We sometimes get so enamored with the result that we don't look at the result and then backpedal our way through it to get to the beginning   Robyn Thomas      I'm all about feasibility... It's really saying, what are the resources available and how can we best use them?  Michele Williams      There are indicators and metrics that we can pull into our discovery call, or consultation process that we want to introduce early, way before we get into what color are the walls.    Robyn Thomas      I think that in feasibility, sometimes people again have the idea that they're fighting against you to get something done, even though it's not you, it's what you're bringing up, the budget, the timeline. You're the representation of those things.   Michele Williams    Contact Michele:   Email: Team@ScarletThreadConsulting.com   Facebook: Scarlet Thread Consulting   Instagram: @ScarletThreadATL   Website: ScarletThreadConsulting.com   LinkedIn: Michele Williams   Contact Robyn:   Website: www.robynstudios.com    Facebook: rs.homeguidestudio   Instagram: @rs.homeguidestudio   Email: robyn@robynstudios.com    Pinterest: robynstudiosga/    References and Resources:   CFO2GO   Work with Me   Metrique Solutions      

The Power of Feasibility

258: 4 Strategies to Stop Being Underpaid  I am so excited to be talking to you today. I'm actually so excited that I didn't wait and get all dolled up to be on the video part of the podcast. I decided in the middle of my work session just to stop and go ahead and share this message. So, I hope you are excited as I am, because we are going to talk about four strategies that will stop you from being underpaid. Do you know what it means to be underpaid? It means a high tolerance for low pay. I think that it is a problem, especially for creatives and certainly in the interior design industry. Now, some of you may be listening to this podcast and you may be thinking, hey, no problem here, I get paid all the time. But my question would be, do you take the money out of the company with ease, without feeling stressed? Some of you may be listening to the podcast and thinking, oh yeah, I have a high tolerance for low pay. Instead, I'm a people pleaser and I want to do great things for other people. Stay tuned because we're going to talk about the four strategies that will help you not be underpaid, but to be paid fairly and to be able to have a profitable company - at the same time  Topics Mentioned:   Value   Worth   Pricing strategy   Career path    Key Thoughts:    People are paying you for what you know, or they're paying you for what you have the ability to learn and to know. Michele Williams     People are willing to pay you for what you know.  Michele Williams     Time is a currency that we spend in our calendar, and people will pay us for the time that we have available to devote to their project. Michele Williams     We're all looking at what we can hand off to somebody else's task list. Stress relief is a big deal. Michele Williams     Understanding pricing and understanding your attitude around it is really going to allow you to move forward with confidence and not cockiness. Michele Williams     Contact Michele:   Email: Team@ScarletThreadConsulting.com   Facebook: Scarlet Thread Consulting   Instagram: @ScarletThreadATL   Website: ScarletThreadConsulting.com   LinkedIn: Michele Williams   References and Resources:   Work with Me   CFO2Go   Metrique Solutions  

4 Strategies to Stop Being Underpaid

257: Design the Life You Want Nicole Comis is a life and mindset coach, and she's passionate about helping driven professionals achieve their career goals without sacrificing their personal lives. She's certified by the International Coaching Federation and she's also a neurolinguistics programming master coach. Nicole's goal is for those that she works with to recognize that success comes from living a happy, healthy, and balanced life, whatever that might look like for them. If you're feeling tired or overwhelmed or not sure what to do next, this is the podcast for you.  Topics Mentioned:   Health   Success   Balance   Mindset    Key Thoughts:    The reason why we burn ourselves out and the reason why we work our butts off is because it's our programming. Whether it's a fear or a limiting belief or that's what dad did, that's what mom did. We are programmed to think that that's what we need to do, whether it's, I need to prove myself, I need to prove I'm worthy or not, that's just what is done, or you've got to work your butt off to make money. Nicole Comis      That makes me think of what grace has been bestowed upon me and upon my life and upon those I love or those I'm watching. Seeing the grace that we get every day, that is what makes me joyful. Michele Williams      The more that you can identify your fears and your limiting beliefs and understand where those come from, the more aligned you feel, and I do tell my clients, too, to really practice making decisions based on your vision and your values. Nicole Comis      When other people's ideas and influence get like that, we have to turn it off, and then we've got to be intentional about the influences of the people that we let speak into us. Michele Williams    Contact Michele:   Email: Team@ScarletThreadConsulting.com   Facebook: Scarlet Thread Consulting   Instagram: @ScarletThreadATL   Website: ScarletThreadConsulting.com   LinkedIn: Michele Williams   Contact Nicole:   Website: https://www.nicolecomis.com   Facebook: NicoleComisCoaching   Instagram: @nicolecomis   Email: nicole@nicolecomis.com   LinkedIn: nicolecomis Tic Tock: @nicolecomis   References and Resources:   CFO2GO   Work with Me   Metrique Solutions   Necessary Endings by Dr. Henry Cloud    Life Fulfillment Exercise   Sew Much More Podcast   Podcast with Jennifer Looney: Creating a Board of Directors that Support You   

Design the Life You Want

256: One Size Does Not Fit All One size does not fit all. Okay, I just said it. I know that's going to be hard for some of you. But in our haste to get things done, to keep moving, to provide a service, often we're looking for that shortcut to success. We're looking to ride the elevator to the top instead of taking the stairs. Today, we will explore how to choose the right offer for our company and ultimately, for our customers.  Topics Mentioned:   Templates    Metrics    Problem Solving    Business Solutions      Key Thoughts:   I've used templates. I have templates. I think they're awesome, but they're only as good as they know how to be used and how to be tweaked.  Michele Williams     Simply purchasing a template without a complete understanding of the problem that it's solving is just going to create more busy work for your team, leave you lacking in the outcome desired, and it's honestly going to cause frustration.  Michele Williams     Our goal here is to help you truly understand the challenge that you have and the problem that you're solving.  Michele Williams     What we are dedicated to is empowering you to know how to read the signs, know how to determine what's needed, and knowing how to adjust your systems, whether they're purchased systems or created systems so that they can grow with your company.  Michele Williams     Contact Michele:   Email: Team@ScarletThreadConsulting.com   Facebook: Scarlet Thread Consulting   Instagram: @ScarletThreadATL   Website: ScarletThreadConsulting.com   LinkedIn: Michele Williams   References and Resources:   Work with Me   CFO2Go   Metrique Solutions  

One Size Does Not Fit All

Profit Is A Choice

GEAR:30 is the podcast from BLISTER that dives deep into the details of the most interesting and innovative outdoor gear. You'll hear BLISTER reviewers discuss the gear they're testing, as well as product designers, professional athletes, and some of the gear-obsessed folks from our recommended shop...

Sports

In part 2 of this GEAR THERAPY mini-saga, Justin Bobb lays out his specific recommendations for boots, bindings, boards, & more to get Jonathan started on his snowboarding journey. They also discuss how many days on a board JE will need before he’s ready to head up to the Headwall at Crested Butte. RELATED LINKS: Blister Rec Shop: Boone Mtn Sports Get Yourself Covered: BLISTER+ Listen to Part One CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast Off The Couch TOPICS & TIMES: Next Blister Cinematic episode Snowboard Boots (8:46) Snowboard Bindings (22:07) Snowboards (29:01) Camber Profiles (30:32) Length / Sizing (36:21) Protective Gear (39:36) Common Injuries (43:12) Summary (45:52) Headwall Challenge (47:03) Crashes & Close Calls (53:57) Hosted on Acast. See acast.com/privacy for more information.

GEAR THERAPY: A Skier (Blister’s founder) Learns to Snowboard, Part 2

How much does knowing how to ski help when learning how to snowboard? How do you slam as little as possible while learning to ride? Why don’t snowboards have releasable bindings? These are a few of our Blister founder's questions as he learns to ‘think sideways.’ RELATED LINKS: Blister Rec Shop: Powder Hound Get Yourself Covered: BLISTER+ TOPICS & TIMES: Hot Dog…The Movie (4:56) Snowboarding Status Update (8:33) Slam Reduction Program (12:08) Releasable Bindings? (14:32) JE’s Snowboarding Goals (19:38) Stance (21:21) Visualization / “Think Sideways” (23:54) Best Terrain to Begin On? (29:34) Types of Slams (33:25) Speed (35:51) Running Flat Bases? (36:30) Heel vs Toe, Part 1 (38:34) Tips on Crashing (41:36) Timeline (44:22) Heel vs Toe, Part 2 (45:00) Edges (51:31) How to Stop?? (53:05) Speed Scrubbing (1:01:30) JE’s Latest Crashes & Close Calls (1:05:21) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast Off The Couch Hosted on Acast. See acast.com/privacy for more information.

GEAR THERAPY: A Skier (Blister’s founder) Learns to Snowboard, Part 1

At Blister Summit 2024, we got a state of the union on the present and future of ski boot design from 3 people with a wealth of experience in this world: Eric “Hoji” Hjorleifson, Matt Manser, and Greg Klein. They cover everything from the reception and performance of BOA boots to Hoji’s new Dynafit Ridge Pro boot; cold feet (literal & metaphorical…), and much more. RELATED LINKS: Get Yourself Covered: BLISTER+ Blister YouTube Channel Blister Recommended Shops TOPICS: Intro 4:12 BOA Ski Boots: How’s It Gone So Far? 5:36 Weight: Still a Big Factor?13:27 Hoji’s New Dynafit Ridge Pro Boot 25:20 “Welcome Fit” 39:06 Footbeds & Boot Shell Plastic 45:31 Upper-Cuff BOAs? 54:09 Selling Shells w/o Liners? 56:34 Solutions for Cold Feet? 1:02:40 “True” size-22 Shells 1:04:57 Throat / Instep Fit 1:06:47 Canting & Cuff Alignment 1:09:11 “Custom” Boots 1:11:20 CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast Off The Couch Hosted on Acast. See acast.com/privacy for more information.

Sex & Ski Boots: Hoji, Matt Manser, & Greg Klein on the Present & Future of Ski Boot Design

We’re back with Eric Helmbrecht, co-owner of Powder Hound in Girdwood, AK, to discuss Alaska’s banner El Niño season; the gear he enjoyed most; the gear Kara Williard brought to Girdwood; what’s changed at Alyeska Resort since joining the Ikon pass; the reliability of various AT & alpine bindings, and more. RELATED LINKS: Shop Talk: Powder Hound, Girdwood, AK (Ep.133) Shop Talk: Celebrating 10 Years of Powder Hound in Girdwood, AK (Ep.222) Trends, Favorite Gear, and Most / Least Durable Products, with Eric Helmbrecht of Powder Hound AK (Ep.41)  Get Yourself Covered: BLISTER+ Blister Recommended Shops TOPICS & TIMES Alaska’s Epic El Niño (3:07) Eric’s Favorite Gear (4:55) Kara’s Gear for AK (7:05) BOA Boots (10:57) Ski Tuning Upgrade (13:17) Ski Racing in AK (17:03) Alyeska on the Ikon Pass (20:03) Eric’s Trip Recommendations (25:19) Alpine Bindings (28:01) Binding Reliability & Longevity (30:56) Eric’s Preferences (40:53) AT Bindings & Trends (44:40) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast Off The Couch 
 Hosted on Acast. See acast.com/privacy for more information.

Alaska’s Epic El Niño Season, Ski Bindings, & More with Powder Hound

Luke Koppa and Jonathan Ellsworth discuss some of the new skis they’ve been testing this spring RELATED LINKS: Blister Rec Shop: Powder Hound Get Yourself Covered: BLISTER+ TOPICS & TIMES: Intro & Updates (2:36) Blizzard Anomaly 88 (9:50) K2 Omen Team (20:00) Blizzard Anomaly 94 (23:32) Armada Declivity X 102 & Declivity X 108 (33:58) Moment Commander 102 (40:46) Line Pandora 99 & Pandora 106 (49:14) Black Crows Corvus (57:38) Rossignol Sender Free 118 (1:03:57) Crashes & Close Calls (1:10:07) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast Off The Couch Hosted on Acast. See acast.com/privacy for more information.

Whiskey, Murder, and a Bunch of New Skis

GEAR:30

The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between.  Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses.  ...

Entrepreneurship

Valentin Radu, CEO and Founder of Omniconvert, wrote the book on Customer Lifetime Value – literally. He has collaborated with an extensive range of direct-to-consumer eCommerce brands to elevate their marketing strategies, which informed his development of "The CLV Revolution," a guidebook dedicated to revolutionizing customer value optimization for eCommerce businesses. Today, Valentin will divulge the core frameworks of his guidebook salient to today's inventors, startups, and small manufacturers. He will detail how to differentiate between profit and perceived value – emphasizing the importance of centring your marketing efforts on the solution your product offers – and share strategies for boosting the price customers are prepared to pay for your latest invention.   Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/226-maximizing-your-inventions-perceived-value-through-marketing/   Key Takeaways in This Episode:Nail down the unit economics before you begin developing marketing approaches.
 The core formula to use is customer lifetime value divided by customer acquisition cost.
 Customer research is a vital step to take before spending money on marketing.
 Try to maximize the sales up front! This requires great brand and product messaging.
 People don’t buy products for the features; they buy them for the solutions they provide.
 It is better to focus on the pain point, as people are more inclined to shell out money to solve these issues.
 Based on your marketing approach, you can increase the price people are willing to pay for your product without changing any features.
 Harvard Business Review states that most buying decisions are based on emotional decisions, not logic.
 Use features and technology to validate your claims regarding how you are improving your customer's life.
   MAKO Design + Invent: www.makodesign.com   Kevin Mako: https://www.linkedin.com/in/kevmako   Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping,...

226: Maximizing Your Invention’s Perceived Value Through Marketing

John Conafay entered the manufacturing sector in 2014 after contributing to the United States Air Force for years as a communications and systems specialist. Following a wide array of collaborations with hardware startups and aerospace companies, he noticed a lack of refined communication tools, which culminated in the creation of Integrate – a unique software designed to streamline communication in the hardware development realm. Today, John will share how he made this discovery and how critical segregating communication channels is for modern inventors, startups, and small-scale manufacturers. John will identify the primary stakeholders in product development and elucidate the advantages of a meticulously constructed information framework for hardware product businesses.   Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/225-communication-silos-for-product-design-stakeholders/   Key Takeaways in This Episode:Hardware development requires extensive communication between internal designers, internal engineers, customers, manufacturers, and investors. All of them need the right information at the right time.
 It’s important to have a system that controls how information is disseminated to ensure the right information is available for the right stakeholders.
 Firewalls are incredibly important for information security in consumer product development.
 Make sure you maintain your source of truth!
 Ensure that changes that occur in documents are tracked in real time so that all team members are on the same page.
 Intellectual property should be protected to a high degree!
 You heavily reduce the need for meetings, overhead, and unnecessary administrative work when integrating communication silos.
 Risk is reduced if you have teams spread across a variety of places and even a variety of countries.
   MAKO Design + Invent: www.makodesign.com   Kevin Mako: https://www.linkedin.com/in/kevmako   Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and <a...

225: Communication Silos for Product Design Stakeholders

Danny Angers, one of the pioneering Co-Founders of VOSKER cameras, uncovered something fascinating regarding how users were employing their products and used it to his advantage to expand his brand substantially. In just 5 years, VOSKER has grown to achieve an astounding $150 million in annual sales across 45 countries and boasts the distribution of over 2 million devices worldwide. Today, Danny graciously affords budding inventors, startups, and small-scale manufacturers insight into his experience scaling VOSKER. He will delve into the efficacy of listening to your customers to inform the product iteration phase in order to boost the satisfaction of existing clients and identify verticals that you may not have explored without external insight.   Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/224-expanding-your-product-into-new-verticals/   Key Takeaways in This Episode:Listen to your existing and prospective customers! Oftentimes, your clients will tell you what they need from your product.
 Innovation starts coming in from the client.
 The way you help your customers help you is by asking them how they are using your product.
 As a new hardware startup, you have the liberty to aggressively reach out to your initial customers.
 When your customer base increases, you can start sampling a portion of it to get a better idea of who the customers are.
 Send customers who send you positive feedback the next version of your product that is designed to help a specific customer persona.
 Around half of your customers will respond to outreach, which is more than enough.
 Ensure that you listen to customers when customizing the product for each new vertical that you have identified as an opportunity.
 You don’t necessarily need to create a product for every vertical. 
 Focus on an MVP at every stage, and ensure each level is successful so that you can piggyback off that success.
 Failure is a key part of the process to success as well!
   MAKO Design + Invent: www.makodesign.com   Kevin Mako: https://www.linkedin.com/in/kevmako   Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, <a href="https://www.makodesign.com/services/patent-referrals/"...

224: Expanding Your Product Into New Verticals

For nearly a decade, Tim Uys has spearheaded a diverse myriad of design initiatives as the Director of Design at MAKO Design + Invent. During his 25 years in the industrial design and mechanical engineering domains, he has made impactful contributions in senior design leadership and education roles, as well as to renowned companies such as Dell, Nike Golf, Qualcomm, and Ironman. Today, Tim draws from his abundant experience to enlighten modern inventors, startups, and small manufacturers on the disparities between mechanical and pre-production prototypes for plastic components. He will divulge the essential design for manufacturing prerequisites and offer insight into optimizing the plastic product design, engineering, and prototyping journey for maximum efficiency.   Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/223-mechanical-prototype-parts-vs-pre-production-parts-for-plastic-inventions/   Key Takeaways in This Episode:What are the key differences between a mechanical prototype and a pre-production prototype?
 Most hardware inventions are either entirely or mainly made of plastic or have some plastic components.
 The mechanical prototype helps validate the primary mechanism of the design and the overall invention idea.
 The pre-production prototype is the phase in which you put the product design into its intended final format, suitable for mass production, and work on shaping the components to optimize for that format.
 There is a wide variety of different types of plastic, and they all have different uses.
 Once you finalize the materials selection, the next step is to choose which processes you will use, such as injection moulding.
 A lot of hardware startups skip this entire step and choose to proceed to manufacturing with concept CAD. They are missing 3 key prototyping stages: the Rough Prototype, the Mechanical Prototype, and the Pre-Production Prototype.
 Skipping these stages could cost you money and time down the line if something is missed.
 The fewer features you have for your starter product as a startup, the easier it is to go through all these steps and the more refined each feature will be. 
 Keep your feature creep to a minimum. You can add additional features later on!
   MAKO Design + Invent: www.makodesign.com   Kevin Mako: https://www.linkedin.com/in/kevmako   Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, <a href="https://www.makodesign.com/services/mechanical-engineering/" rel="noopener

223: Mechanical Prototype Parts vs. Pre-Production Parts for Plastic Inventions

In addition to amassing 25 years of experience in the manufacturing industry, Micki Vandeloo has dedicated nearly 15 years to assisting manufacturers with securing government grants to propel the growth of their product ventures. Impressively, as the President of Lakeview Consulting, she has collectively secured over $250 million for clients. Today, Micki will offer invaluable guidance for inventors, startups, and small manufacturers by systematically breaking down the requisite steps and nuances of applying for and successfully securing government grants in the USA. She will delineate the various levels as well as categories of grants available for hardware startups and impart essential advice on preparing for and composing the application to maximize your chances of success.   Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/222-securing-grants-for-scaling-up-a-hardware-startup/   Key Takeaways in This Episode:What are government grants? 
 You have to plan very far ahead before applying for a government grant.
 What is the difference between state grants and federal grants?
 Scaling-stage funding is when you are able to prove that you can scale. Most government grants require clear market proof to receive the funding.
 There are a wide variety of different grant purposes.
 Project design is key to successfully applying for a government grant.
 There are 3 core elements to a grant: What are the activities you have to do to make the product business grow? What do you need in order to make the scaling project work? How much money is your product going to cost?
 Identify the grant you think you can get, develop a compelling project plan in your application, and then ensure you follow the grant requirements after receiving funding.
 There are a variety of grant requirements you must meet after you get the funding, so be conservative with your estimates.
   MAKO Design + Invent: www.makodesign.com   Kevin Mako: https://www.linkedin.com/in/kevmako   Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, <a...

222: Securing Grants for Scaling Up a Hardware Startup

Product Startup

Laura Vinroot Poole owns Capitol, an internationally-recognized specialty store with locations in Charlotte, North Carolina and Los Angeles, California. For Laura Vinroot Poole, Capitol has never really been about fashion...it has always always been about the people. From the designers she meets on ...

I had the privilege of having a conversation with Anna Sui - one of the original independent designers who has conquered every category from ready-to-wear to beauty and fragrance…she’s always been way ahead of her time.  But, in spite of the seemingly strategic way her business has unfolded over the past 40 years, she assured me that “there was no master plan”

No Master Plan | Anna Sui

Julie de Libran has been lauded as one of the most respected designers in the industry. From a decade under Miuccia Prada and Marc Jacobs to later becoming the artistic director of Sonia Rykiel, Julie is finally stepping out on her own.

Creativity as Oxygen | Julie de Libran

Recorded in front of a live audience at the Brentwood Country Mart, this conversation features Anya Hindmarch, Gregg Renfrew of Beauty Counter, and our host Laura Vinroot Poole of Capitol. This episode was hosted  by transformational leadership coach, Ashley Wick and features profound insights from this powerful group of female leaders on entrepreneurship, reinvention, reframing fear, and so much more.

What We Wore Live from the Brentwood Country Mart with Anya Hindmarch, Gregg Renfrew, and Laura Vinroot Poole

Meredith Melling Burke is a former Vogue fashion editor and now a founder of the NY-based womenswear collection, La Ligne. This conversatiom highlights Meredith's unique journey, why she believes she is always learning, and her new perspective on risk.

Luck & Timing | Meredith Melling

Lizzie Means Duplantis and Sarah Means are the dynamic sisters behind Miron Crosby, a collection of cowboy boots. On this episode from Season 5, you will hear the story of their life together from growing up on a ranch in West Texas, to embarking on separate careers in New York, and finally returning to Texas to launch Miron Crosby.

ARCHIVE | Miron Crosby

What We Wore

An inside look into the field of architecture told from the perspective of individuals that are leading the industry. This motivational series grants unique insight into the making of a successful design career, from humble beginnings to national recognition. Every week, featured guests share their ...

DESIGN:ED Host Aaron Prinz is joined by Producer Raymond Castro & Bryn Young (2023 AIA San Diego Young Architect of the Year) as they sit down to discuss the recent podcast with John Patrick Winberry of The Up Studio to reflect on the conversation, how it influences their design process, and how it changed their view on the profession

BONUS - Talking DESIGN:ED - Reviewing John Patrick Winberry

The Up Studio co-founder John Patrick Winberry joins the podcast to discuss the importance of branding for architecture firms and how the studio's Open Corner House on Long Island became the key filming location for the hit Netflix movie Leave the World Behind.

John Patrick Winberry - The Up Studio

Greg Faulkner returns to the podcast to discuss the residential design process, adjusting to different scales, and how his San Francisco–based firm puts sustainability at the forefront of its practice. CLAIM CEU CREDITS HERE

Greg Faulkner - Faulkner Architects

DESIGN:ED Host Aaron Prinz and Producer Raymond Castro sit down to discuss the recent podcast with Alan Maskin and Blair Payson of Olson Kundig to reflect on the conversation, how it influences their design process, and how it changed their view on the profession

BONUS - Talking DESIGN:ED - Reviewing Alan Maskin & Blair Payson

Alan Maskin and Blair Payson, Owner and Project Architect at Olson Kundig, join the podcast to discuss the renovation of the Space Needle, the complications of building a structure 500 feet off the ground, and the pressure that comes with renovating one of Seattle's most cherished landmarks CLAIM CEU CREDITS HERE

Alan Maskin and Blair Payson - Olson Kundig

Design:ED

ArtCenter College of Design’s bi-weekly podcast features intimate interviews with leading artists examining the ideas fueling their work and how the creative process can be a catalyst for change—personally, professionally and globally. Hosted by ArtCenter President, Lorne M. Buchman, these conversat...

To many of our listeners, this guest needs no introduction. She is someone who has burst through seemingly impenetrable ceilings – glass and otherwise – to claim leadership roles historically held by men. She rose through the ranks as a strategic industrial designer before returning to ArtCenter, her alma mater, for a transformative stint as Chair of our Product Design department. She was also a driving force behind ArtCenter’s innovative DesignStorm program, through which major brands engage our students in developing new products and ideas. 
The force of nature I’m describing here is none other than ArtCenter Provost and President-elect, Karen Hofmann, who is the first woman to serve in either of those roles. On a personal and professional level, I couldn’t have asked for a better partner in leading this College through the uncertainties of Covid-19 and the enormous logistical, creative, social and emotional adjustments that went along with the transition to remote learning and back. Thanks in no small part to Karen’s dedication and unflagging optimism, we’ve emerged stronger and better equipped to face the future than we’ve ever been. And, come July, Karen will be poised to build on those achievements when she takes office, upon my retirement, as ArtCenter’s first female president.
Throughout her tenure as provost, Karen tackled a set of complex challenges with an eye toward ensuring ArtCenter’s health and longevity. Karen managed to keep calm and carry on, facing each new obstacle with a solution-minded determination that is the hallmark of every great designer. In fact, it was almost as if she was making the case, in real time, that there is no better person to lead ArtCenter through the uncertainties that lie ahead.
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Karen Hofmann on building an accessible, affordable and inclusive education

When we first heard from Jackie Amezquita four years ago, she was an ArtCenter Fine Art student on the cusp of graduating. In a raw and revealing interview, she traced the arduous path she’d walked to find the stability she needed to risk everything for her art. 

Her remarkable journey (captured in E14 of Change Lab) began in her native Guatemala, where surging violence and poverty had forced Jackie’s mother to migrate to the United States to provide for her family. At age seventeen, Jackie followed her mother’s footsteps to the US (quite literally), and barely survived a dangerous border crossing. After years spent working as an undocumented nanny to put herself through community college, Jackie eventually earned her Bachelor of Fine Art at ArtCenter. Her thesis project drew international media coverage when she bravely embarked on a second grueling walk from the Tijuana border all the way to Downtown Los Angeles. 

The power of her resilience and grit continues to stand out as an example of a purpose-driven artist whose message brilliantly aligns with her chosen medium. We’ve held her story close to our hearts, and the hardships she’s transmuted into art resonated all the more this season as we explore the alchemy of creativity and adversity.

It’s for those reasons that We’ve asked Jackie to join us as Change Lab’s first returning guest, even as she puts the finishing touches on her MFA thesis at UCLA. We waned to know more about her investigation into grief and displacement, and we were fascinated by the bravery and creative energy it took to revisit her trauma and to give depth and dimension to a painful story that needed to be told.
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Jackie Amezquita on migration, memory and making art

Aimee Mullins is a true polymath. Her passions and professional pursuits are as varied and boundless as the awards and groundbreaking strides she’s achieved within her many chosen fields. She broke new ground in athletics as the first amputee in history to compete against able-bodied athletes in the NCAA’s Division 1 track and field events. She went on to set records in the 100 and 200 meter races and the long jump.
Her poise and athleticism led to a career in fashion as a runway model for Alexander McQueen and as a global ambassador for L’Oreal. She then added acting to her portfolio with roles in wildly varied projects ranging from artist Matthew Barney’s Cremaster series to Netflix’s Stranger Things. Through it all, Aimee has continued to make sense of the many trails she’s blazed in a series of influential TED talks that have been viewed by millions and translated into 42 languages. 
It was her paradigm-shifting talk on the “opportunity of adversity” that offered a veritable proof of concept for the ideas we're exploring in this season of Change Lab. Her powerful argument for the creative leaps that result only from the hurdles we face resonated deeply with the idea that the human imagination feeds on challenge and uncertainty – a familiar concept to regular listeners of this podcast. 
Aimee contends that we meet and exceed our goals because of—not despite—each obstacle we encounter. An insight she’s earned the hard way navigating the world as a double amputee. Her insistence that “good enough” isn’t good enough has led to advances in prosthetic design that would never exist without her. In fact, Aimee contends that disability itself is a misnomer better attributed to a broken piece of machinery than a human being whose differences are the source of their strength. We all have much to learn from Aimee’s self-determination, curiosity and wonder.


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Aimee Mullins on Finding a World of Possibilities in Every Problem

We’re lucky as artists that we can recover much faster because we can express. Nature recovers and we recover. 
Lita Albuquerque is an artist whose body of work has often defied the strictures of convention and, ultimately, canvas. Over the course of her celebrated career, her paintings and sculptures outgrew the traditional materials contained within her studio and expanded to inhabit the land and people around her. 
To experience Lita’s large-scale installations (often tinged in an ultramarine blue pigment all her own) is to dance with dichotomies. At once grounded and transcendent, intimate and epic, earthly and celestial – Lita’s work, above all, is a celebration of how we connect to our environment. 
It’s a creative worldview that was put to test in November of 2018 when the Woolsey Fire engulfed the hills around Malibu and destroyed her home and studio. Suddenly, the place in which she spent decades raising her kids and making her art was gone, along with a vast archive of completed works and works-in-progress. 
It was a monumental loss that would have been devastating to any artist—and particularly so for Lita, whose creative imagination has always been intrinsically connected to her environment. But Lita could not let her grief paralyze her because she had to get to work on the long list of pieces previously commissioned by collectors. That backlog turned out to be her saving grace. Eventually she found that the process of creative expression had resurrected the parts of her she feared the fire had claimed forever. 
Over the course of a Change Lab conversation alternately stirring and sublime, Lita generously retraces the harrowing path she’s walked to a place of recovery and renewal she simply describes as “back.”
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Artist Lita Albuquerque on Regeneration After the Fire

Client hypothetical. This is the term pioneering architect and designer Eileen Gray used to classify the many Modernist masterpieces she designed in the absence of actual paid commissions. She was simply making things because that was what she was made to do. 
Gray now stands alongside other towering talents whose under-recognized body of work were later exalted by their artworld peers. First among Gray’s admirers is artist Kim Schoenstadt who spent the past two years creating an entire exhibition inspired by the way Gray essentially designed her way through the many challenges laid in her path. 
Enter Slowly, The Legacy of an Idea, which opened last fall in ArtCenter’s Mullin Gallery, paid homage to Eileen Gray as heroine of Twentieth Century Modernist design despite the fact that her work was often misattributed to her male collaborators and counterparts. Indeed, for much of her life, E-1027, the house she designed in the South of France, was credited to superstar designer, Le Corbusier, who did little to correct the record. 
Shining a light on Gray’s legacy was a task tailor made for Kim, an artist best known for her “mash-up drawings” layering elements of architecture and history. She’s also demonstrated an equally steadfast commitment to moving the needle toward gender parity in today’s art world through her Now Be Here project.  
We were particularly fascinated by the idea of an artist who creates a body of work based on the struggles she shares with an artist from another era. It’s an act of deep empathy and bravery and a perfect example of how adversity and creativity often coexist on the path toward redemption.
Please enjoy this conversation with Kim Schoenstadt

Selections of music in this episode were provided by Paco Casanova and J.C. Furmanski.
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Artist Kim Schoenstadt on finding redemption through creativity and kinship

Change Lab: Conversations on Transformation and Creativity

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" ...

He’ll admit, Shawn Nason is a lot.
He’s looking for leaders who are mavericks.
He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to build a sustainable and thriving business is to put people first. As an experienced evangelist and experienced ecosystem designer, he unapologetically challenges leaders to blow up outdated, siloed systems and rebuild them with an aligned, human-first approach. He states, “If you put the human experience first in business you will get the numbers you need.”
He helps companies realize the tangible benefits of this commitment:

employee retention

staying relevant in business

significant revenue growth

regaining hope for what the business experience could be


He and Priscilla talk about the state of leadership and how our culture creates the expectation that it will be lonely at the top. But being lonely at the top is a choice. Shawn notes that leaders are struggling to authentically be themselves and still make a difference at work. Everyone talks about things like having a growth mindset and the like, but there is not much talk about a heart mindset. At MOFI, they help leaders take that short but seemingly long journey from their head to their heart. They help leaders discover that you can be a CEO of a company and have wonderful relationships. You can be supported and understood. You can create an environment where people can be respected AND loved.
As a former Disney Imagineer, he remembers how this insistence on the right environment and attitude at Disney was not an optional part of working there. In fact, this absolute drew a line in the sand - you’re either with us or not. When leaders take this stance the reality is that not everyone will follow and that is ok. When leaders let people go who cannot love their co-workers, they create a place where magic can be made and real growth is not thwarted.
Give a listen to his thoughts on his most recently co-authored book, Kiss Your Dragons: Radical Relationships, Bold Heartsets & Changing the World. (link: https://www.amazon.com/Kiss-Your-Dragons-Relationships-Heartsets/dp/1944027866 ) In the end, they agree the secret to success means being transparent, building radical relationships and loving people.

SPONSORS

GIVEAWAY ALERT!
Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? 
A seat in her game-changing Social Influence Course, a $3,000 value. 
One of Priscilla’s top reads Social Selling by Timothy Hughes.
Priscilla’s book, Collaboration is the New Competition.
Your very own Ponderings from the Perch branded microphone.
Little Bird Marketing branded wireless headphones.

Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 

Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

Build Radical Relationships with Shawn Nason

ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also immensely helpful is knowing how to bring your sales and marketing departments together for a revenue generation WIN. No more listening to marketing blame sales for not closing leads or listening to sales say marketing doesn’t deliver quality leads. Instead, we’ll share our expertise on how to pass the baton successfully from marketing to sales in a way that creates predictable revenue generation. 
Our CEO and Momma Bird, Priscilla McKinney, hosts our very own Chief Revenue Officer, Stephanie Douglass, to discuss the important focus needed on that important hand-off that happens at the intersection of sales and marketing. Getting that baton handed off correctly and cleanly has an incredible impact on revenue and B2B lead generation success. Together, they reflect on the challenges faced by businesses, particularly regarding meeting sales quotas, dealing with churn, and the frustration over the lack of visibility into marketing ROI.

Stats to know:
- 97% of C-Suite have revenue growth as a priority, along with customer retention
- 1/3 of B2B marketing and revenue leaders say that their marketing efforts are not aligned with their revenue budgets.

Stephanie points out it doesn’t matter how pretty things look; what matters is the bottom line. This is where CEOs and CROs meet and where the whole team should come together in agreement. Because at the end of the day, it doesn’t matter what problem you’re having, the bigger problem is that your company isn’t meeting the revenue goal. Priscilla and Stephanie emphasize the importance of aligning sales and marketing efforts and advocating for a shared responsibility model in the revenue marketing funnel.
There are no “3 easy steps.” But there are steps you should take and KPIs you need to pay attention to. Understanding the metrics can help to predict revenue accurately. They break it down in this conversation. Get ready for actionable insights to help your business enhance revenue generation strategies through better alignment of sales and marketing efforts. Listen in for the 4 KPIs you really need to be looking at and understand.

Watch How to Pass the Baton: Integrating Marketing and Sales for Predictable Revenue

The acronyms explained:

ROI - Return on Investment
KPI - Key Performance Indicators
MQL - Marketing Qualified Lead
SQL - Sales Qualified Lead

SPONSORS
GIVEAWAY ALERT!

Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? 
A seat in her game-changing Social Influence Course, a $3,000 value. 
One of Priscilla’s top reads Social Selling by Timothy Hughes.
Priscilla’s book, Collaboration is the New Competition.
Your very own Ponderings from the Perch branded microphone.
Little Bird Marketing branded wireless headphones.

Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 

Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

How to Pass the Baton from Marketing to Sales for Predictable Revenue Generation

It’s time to quit thinking inside the box you’re creating for yourself.

Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear.

Alisa started Harvest Insights out of a need she saw to help overwhelmed research teams be able to siphon off some of their overflow work on an as-needed basis. She went out to focus group research companies to simply offer assistance, and her business organically grew from there. With her research training, the phrase “I’ve been in your shoes, let me help” brought the opportunity for brand building and delivering value to others.

Great moderators provide a space for empathy and curiosity while engaging an audience. They break the ice by delivering a relaxed environment to discover the most accurate insights from the face-to-face focus group. As an experienced moderator, Alisa shares how, after losing the ability to be face-to-face, her appreciation for Qualitative in-person research grew exponentially. She believes that nothing delivers like an in-person moment.
You’ll love their passion for Women in Research (WIRe) and hear about how they give back out of gratitude for their experience in this amazing insights industry. It’s always free to join. So, what’s keeping you from getting the support you need for your journey? 
If you’ve ever wondered what the ups and downs of building a brand, listen to learn how Alisa grew a business she loves by doing what she loves. Need help on your next research project? Qual or quant, Alisa and her team are who you want to contact!

SPONSORS
GIVEAWAY ALERT!

Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? 
A seat in her game-changing Social Influence Course, a $3,000 value. 
One of Priscilla’s top reads Social Selling by Timothy Hughes.
Priscilla’s book, Collaboration is the New Competition.
Your very own Ponderings from the Perch branded microphone.
Little Bird Marketing branded wireless headphones.

Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 

Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

Entrepreneurship in Market Research with Alisa Hamilton

Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth.
So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between qual and quant, nuances in the competitive landscape, getting familiar with insights associations and organizations, and still not being any closer to gaining traction in terms of hitting revenue goals.
To be of immediate significance as a content marketer in the insight industry, it is paramount to understand the variations of the buyers in the space. Any great marketing plan starts with creating meticulously detailed buyer personas that grasp the challenges, fears, aspirations, and frustrations of their ideal customers. Generic market research personas simply won't cut it, and success hinges on gaining granular insights into the target audience.
A great marketing team for the insights industry also must understand the industry itself - the social influencers, brand captains, associations, organizations, podcasters, writers, conferences, and more. Inherent in understanding this market is also a seasoned perspective on how all of those players work together, where they compete, and where there is opportunity. An added layer of complexity also requires a great marketer to understand the restech landscape and understand how platforms, SaaS, knowledge management, outsourcing of operations, and team dynamics work for all of the players involved in consumer market research.
If your insights firm is considering outsourcing your marketing efforts, make sure the experts you choose are not only well-versed in marketing but also in market research. Take this actionable advice as a template for a great conversation to make a meaningful partnership that will provide short-term and long-term growth for your company.

Market Research Experts: https://littlebirdmarketing.com/market-research/

SPONSORS
GIVEAWAY ALERT! 

Priscilla Mckinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? 
A seat in her game-changing Social Influence Course, a $3,000 value. 
One of Priscilla’s top reads, Social Selling by Timothy Hughes.
Priscilla’s book, Collaboration is the New Competition.
Your very own, Ponderings from the Perch branded microphone.
Little Bird Marketing branded wireless headphones.

Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 

Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

4 Things your Marketing Agency must know to Serve the Market Research Industry

In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection.

In this episode, Priscilla McKinney, CEO and Momma Bird of Little Bird Marketing is joined by Andrew Moffatt, CEO and Co-Founder of Qrious Insight to discuss the future of dynamic brand tracking instead of static brand trackers.
In their work with marketing and ad effectiveness, brands benefit from the aggregation of data they passively collect from panel members who opt in for continual tracking. This provides rich information about who they are, what they do, and how long they do it on their digital device in a wholly less intrusive manner than traditional survey models allow. Now, instead of searching for the potential respondent and asking them if they have, for example, seen a Domino’s ad in the last 30 days, that data is already available for automatic screening with no bothersome screener question to complete. Winning brands can immediately target the right group of people to not only understand their online journeys but then create powerfully focused surveys to further understand the WHY behind the behavior already verified.
They discuss the future of market research and a potential mass move away from expensive prescriptive survey writing to a more integrated approach. In this experience, the problematic cleaning of the data is now a moot issue. In the past, cleaning the data meant possibly misidentifying an anomaly, dismissing an emerging trend or missing the fact that the data was provided by a bot. Instead, this future of survey work is integrated into actual observed and recorded behaviors for richer insights in record time.

SPONSORS

Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

Identifying the Anomaly, Trend, or Bot for Better Brand Tracking with Andrew Moffatt

Ponderings from the Perch

Toolsday is a 20-ish-minute podcast hosted by Una Kravets & Chris Dhanaraj. Toolsday is about the latest in tech tools, tips, and tricks on Tuesdays at 2! (Our alliteration game is so strong).

Long time friend Jason Lengstorf, VP of Developer Experience at Netlify, swings by to chat through all the things that have changed at Netlify over the last few years!

Ep 130 - New in Netlify

Chris has been mucking around pretending to be a "fullstack" engineer - a.k.a. getting it to work poorly - and we chat through some of the tools he's been using to get it done

Ep 129 - Fullstack Shenanigans

Container queries are here! Well, almost - enough for us to actually try them out and get excited about how they're going to change how you develop in the near future.

Ep 128 - Container Queries

Today's episode has us run through our favourite books, ranging from technical, non-fiction, and non-fiction!

Ep 127 - Book Club

Today we run through a grab bag of tools that we're looking forward to or leveraging in our projects today

Ep 126 - Grab Bag of Tools

Toolsday

THE FOOD SEEN explores the intersections of food, art & design, and how chefs and artists alike are amalgamating those ideas, using food as their muse & medium across a multitude of media. Host, Michael Harlan Turkell, talks with fellow photographers, food stylists, restaurateurs, industrial and int...

On today’s episode of THE FOOD SEEN, Andrew Scrivani, our only 3x guest (Ep1, Ep238, and this one), has become one of the most recognized food photographers in the field today. From his work for the New York Times, to numerous cookbooks and ad campaigns, Scrivani now adds author to repertory, with his tell-all handbook to the biz: “That Photo Makes Me Hungry”. Step-by-step tips which include: seeing the light, composing the shot, telling a story, and making a living by turning passion into profit.

Episode 411: That Photo Makes Me Hungry with Andrew Scrivani

On today’s episode of THE FOOD SEEN, Nick Muncy is a pastry chef who’s dreams of being an artist was never lost on him. After a culinary arts degree, and stints in Healdsburg, CA, at Cyrus, under the patron saint of panettone Roy Shvartzapel, Muncy spent time with Matt Tinder at Saison, before joining Coi with Daniel Patterson, which earned him a James Beard semi-finalist nod. But Muncy had to step away from the sugar to satiate his sweet tooth, starting TOOTHACHE Magazine, for all those pastry chefs out there looking inspiration. Funnily enough, after focusing on publishing, and releasing five saccharine issues, Muncy’s back to the kitchen, now the executive pastry chef of Michelin-starred Michael Mina in San Francisco.

Episode 410: Toothache Magazine with Nick Muncy

On today’s episode of THE FOOD SEEN, in 2006, Yonatan Israel, a Parisian-born filmmaker, opened up Colson Patisserie in Park Slope, Brooklyn, as a New York manifestation of the original establishment in Mons, Belgium, owned by family friend Hubert Colson since 1986. Baking some of best of French and Belgian pastries the city has to offer, from croissants to macarons, even liege waffles, Israel, Andrew Hackel (Director of Sales), and Natalie Abrams (head baker), turn thousands of pounds of butter and flour into the most adorable Teddy Bear financiers and chocolatiest gâteaus, all there to sate your baked good sweet tooth.

Episode 409: Colson Patisserie

On today’s episode of THE FOOD SEEN, after first meeting Chef David Kinch of Manresa in Los Gatos, CA, Avery Ruzicka was convinced to blindly move across country to work for him. While she begin in the front on the house, she eventually found her way back into bread baking, growing Manresa’s bread program. Even past the farmer’s market stalls, multiple brick and mortar locations of Manresa Bread no exist., and thousands of pounds of organic flour are milled in-house to make their naturally fermented sourdough loaves and laminated pastries. From levains to kouign amanns, and shipping to the contiguous 48 states, you too can break bread with Manresa.

Episode 408: Manresa Bread with Avery Ruzicka

On today’s episode of THE FOOD SEEN, the magnanimous Maangchi, aka “Hammer”, née Emily Kim, is a Korean food YouTube superstar. Her personal style, and style of cooking show, has been welcomed into the homes of over 3 million subscribers and countless more Maangchi fans. Now, her second book, Maangchi's Big Book of Korean Cooking: From Everyday Meals to Celebration Cuisine, expands on recipes like banchan, the side dishes that are cornerstone to Korean cuisine, and dosirak, the traditional lunchboxes Maangchi and her family grew up eating. Whether you have an H-Mart nearby or not and wonder what to do with all the marvelously dried pantry ingredients in this book, Maangchi is here to guide you through rice cake soup for New Year’s Day (seollal), or steamed rice cakes for the Harvest Moon Festival (chuseok). Whatever the celebration, make yours Maangchi-ed!

Episode 407: Maangchi

THE FOOD SEEN

From the world’s premier design school, Harvard GSD’s Talking Practice asks leading designers to provide an inside glimpse into what they do, why, and how they do it– exposing the ways in which their design imagination is articulated through practice.

In this episode of Talking Practice, host Grace La interviews Sharon Johnston and Mark Lee, partners and co-founders of Johnston Marklee and Professors in Practice of Architecture at the GSD. Sharon and Mark discuss the beginning of their partnership, which is deeply rooted in a shared connection to Los Angeles. The pair reflect on the demands of oscillating between project types-- designing for single-family homes and for institutionally scaled projects-- explaining how this spectrum of work influences their working dynamic and office culture. They provide insights into the “art of finding the problem” and how they foster an economy of means through strategies for building components. Mark and Sharon also describe their interest in exhibitions and the significance of interiors.
As practitioners and professors, Mark and Sharon discuss the role of art and history in designing spaces, teaching students and guiding academia. For more on Sharon and Mark’s work, check out Mark’s lecture – “Five Footnotes Towards An Architecture” and Sharon’s spring 2023 option studio – Barnes’ Barns in the Grid of Des Moines”.




 

Sharon Johnston and Mark Lee are partners and co-founders of Johnston Marklee and Associates based in Los Angeles. Since its establishment in 1998, the practice has completed a wide range of projects including residential, cultural, and exhibition projects. Notable amongst these are View House in Rosario Argentina, and the Menil Drawing Institute. Their work has earned them national and international recognition with over 30 major awards, and a published firm monograph entitled HOUSE IS A HOUSE IS A HOUSE IS A HOUSE IS A HOUSE (Birkhauser, 2016).  Sharon and Mark are Professors in Practice at the GSD. Mark recently concluded his role as Chair of the Department of Architecture.

 
About the Show
Developed by Harvard Graduate School of Design, Talking Practice is the first podcast series to feature in-depth interviews with leading designers on the ways in which architects, landscape architects, designers, and planners articulate design imagination through practice. Hosted by Grace La, Professor of Architecture and Principal of LA DALLMAN, these dynamic conversations provide a rare glimpse into the work, experiences, and attitudes of design practitioners from around the world. Comprehensive, thought-provoking, and timely, Talking Practice tells the story of what designers do, why, and how they do it—exploring the key issues at stake in practice today.
About the Host

Grace La is Chair of the Department of Architecture and Professor of Architecture at Harvard University Graduate School of Design, where she served as Chair of the Practice Forum, and former Director of the Master of Architecture Programs. Grace is also Principal of LA DALLMAN Architects, internationally recognized for the integration of architecture, engineering and landscape. Cofounded with James Dallman, LA DALLMAN is engaged in catalytic projects of diverse scale and type. The practice is noted for works that expand the architect's agency in the civic recalibration of infrastructure, public space and challenging sites.

Show Credits
Talking Practice is produced and edited by Maggie Janik. Research Assistance is provided by Victor Ohene. The show was recorded at Harvard University’s Media Production Center by Multimedia Engineer Jeffrey Valade.
Contact
For all inquiries, please email practicepodcast@gsd.harvard.edu.

Talking Practice: Sharon Johnston and Mark Lee

Does America need a new vision of the ideal home? In episode four of "Design Now" podcast, we discuss the limitations of the single-family home as a model for the future of housing, and meet people who recognize the fundamental role of residential design in creating a more equitable and climate-resilient future.

Among the issues on the table are the legacy of urban zoning, historic disparities in homeownership, and the financial systems that shaped residential neighborhoods. Looking to the future, we discuss multigenerational living and the changing shape of the family unit, and look to Singapore for inspiration.











Featuring: Alexander von Hoffman, Marc Norman, John Rahaim, Jennifer Molinsky



Transcript coming soon

DISCLAIMER: This episode was recorded in May, 2022. The guests’ titles and their affiliation to the school were accurate at the time of recording.
Show Notes

 	1:26 The State of the Nation's Housing 2022 report
 	8:20 Marc Norman's current projects
 	11:35 Key facts about homelessness in San Francisco
 	15:44 Housing and Urbanization in the United States
 	15:58 Projections and Implications for Housing a Growing Population: OLDER HOUSEHOLDS 2015-2035
 	19:30 California's ban on single-family zoning
 	22:45 History of single-family zoning

About
The show is produced by Maggie Janik and hosted by Harriet Fitch Little. For inquiries or to be featured on an upcoming episode, email designnow@gsd.harvard.edu.

Design Now Podcast, Episode 4: Designing a way out of the housing crisis

In this episode of Talking Practice, host Grace La interviews Mack Scogin and Merrill Elam, principals and co-founders of Mack Scogin Merrill Elam Architects in Atlanta, Georgia.




Shortly after their studies, Mack and Merrill began their professional careers at Heery and Heery in Atlanta, Georgia, where the duo developed a deep appreciation for the productive nature of diversity and a pioneering knowledge of project management. Merrill’s MBA background further enabled her to speak the language of business, a skill that later proved vital when they began their independent practice. Recounting early projects such as the Morrow Branch Library, the Clayton County Headquarters Library, and a factory building for Herman Miller, Mack and Merrill articulate their understanding of architecture as responsive to the people and contexts it serves. Finally, reflecting on the state of architectural education today, Mack and Merrill share their excitement about the entangled conditions of our time and underscore the importance of using computation intelligently.




For more on the practice of Mack Scogin Merril Elam Architects, check out Harvard Design Magazine no. 48, America.




 

Photos by Rubi Xu



Mack Scogin and Merrill Elam are principals at Mack Scogin Merrill Elam Architects in Atlanta, Georgia. With over forty years of experience, Mack and Merrill have completed a wide variety of projects including single-family residences, public libraries, university dormitories, and, most recently, a federal courthouse in Austin, TX. Their work has received over fifty awards, including six national AIA Awards of Excellence, and has been featured in international publications and museum exhibitions. From 1990 – 1995, Mack served as the chairman of the department of architecture at the GSD, and is the Kajima Professor in Practice of Architecture, Emeritus.


 
 
About the Show
Developed by Harvard Graduate School of Design, Talking Practice is the first podcast series to feature in-depth interviews with leading designers on the ways in which architects, landscape architects, designers, and planners articulate design imagination through practice. Hosted by Grace La, Professor of Architecture and Principal of LA DALLMAN, these dynamic conversations provide a rare glimpse into the work, experiences, and attitudes of design practitioners from around the world. Comprehensive, thought-provoking, and timely, Talking Practice tells the story of what designers do, why, and how they do it—exploring the key issues at stake in practice today.

About the Host


Grace La is Professor of Architecture, Chair of the Practice Platform, and former Director of the Master of Architecture Programs at Harvard University Graduate School of Design. She is also Principal of LA DALLMAN Architects, internationally recognized for the integration of architecture, engineering and landscape. Cofounded with James Dallman, LA DALLMAN is engaged in catalytic projects of diverse scale and type. The practice is noted for works that expand the architect's agency in the civic recalibration of infrastructure, public space and challenging sites.

Show Credits
Talking Practice is produced and edited by Maggie Janik. Our Research Assistants are John Wang and Reuben Zeiset.
Contact
For all inquiries, please email practicepodcast@gsd.harvard.edu.

Talking Practice: Mack Scogin and Merrill Elam

In this episode, host Grace La interviews Kersten Geers, who is a founding partner together with David Van Severen of OFFICE Kersten Geers David Van Severen and the Kenzo Tange Design Critics in architecture at the GSD. Kersten recounts his early encounters with David in Belgium and the U.S., and the influence of Iñaki Ábalos and Juan Herreros during their studies in Spain. Commenting on the nature of collaboration with David, Kersten underscores the significance of dialogue in their process, in which design is understood as a cultural project and a conversation between people and across time. Reflecting on their long-standing academic inquiry of “Architecture without Content,” Kersten comments on the incapacity of architecture to keep pace with changes in technology, program, lifestyle and behavior; instead, he argues for space that is pleasurable and for an understanding of architecture as well-proportioned frames within which the complexities of life unfold.

Discussing the purpose of representation, Kersten describes how simple, collage drawings are leveraged as design guides from the initial concept stage to construction detailing. For more on Kersten and David’s investigation into the history and representation of American architecture, please see their fall 2019 GSD option studio.

This episode of Talking Practice was recorded prior to the pandemic, and as we resume programming this Spring of 2022, we are delighted to release it and future episodes.





Kersten Geers and David Van Severen are the founding partners of the Brussels-based OFFICE Kersten Geers David Van Severen and the Kenzo Tange Design Critics in architecture at the GSD. Spanning a wide range of programs and types, the work of OFFICE has been the subject of multiple international publications and was awarded the Silver Lion in the 2010 Venice Biennale. In addition to their architecture practice, Kersten and David have taught widely in the U.S. and Europe and served as the curators of two recent exhibitions at the Canadian Center for Architecture. Together with Pier Paolo Tamburelli, Kersten was also one of the founding editors of the San Rocco magazine. Kersten and David taught their fall 2019 studio at the GSD titled “An American Section."

 
About the Show
Developed by Harvard Graduate School of Design, Talking Practice is the first podcast series to feature in-depth interviews with leading designers on the ways in which architects, landscape architects, designers, and planners articulate design imagination through practice. Hosted by Grace La, Professor of Architecture and Principal of LA DALLMAN, these dynamic conversations provide a rare glimpse into the work, experiences, and attitudes of design practitioners from around the world. Comprehensive, thought-provoking, and timely, Talking Practice tells the story of what designers do, why, and how they do it—exploring the key issues at stake in practice today.
About the Host


Grace La is Professor of Architecture, Chair of the Practice Platform, and former Director of the Master of Architecture Programs at Harvard University Graduate School of Design. She is also Principal of LA DALLMAN Architects, internationally recognized for the integration of architecture, engineering and landscape. Cofounded with James Dallman, LA DALLMAN is engaged in catalytic projects of diverse scale and type. The practice is noted for works that expand the architect's agency in the civic recalibration of infrastructure, public space and challenging sites.
Show Credits
Talking Practice is produced and edited by Maggie Janik. Our Research Assistant is John Wang.  The show is recorded at Harvard University's Education Support Services by Multimedia Engineer Jeffrey Valade.
Contact
For all inquiries, please email practicepodcast@gsd.harvard.edu.

Talking Practice: Kersten Geers

In this episode of Talking Practice, host Grace La moderates a special roundtable, Practice in an Uncertain World. This informal event was recorded over zoom in May 2020, after the Harvard GSD evacuated its campus due to the COVID pandemic. The occasion gathered thirteen prominent architectural practitioners, who assembled on an early Saturday morning to share candid thoughts on the complexities of practice at this unprecedented moment. Featuring GSD faculty and alums, and representing different ages, geographic regions, and architectural practice type, the roundtable speakers include:  Jeffry Burchard, Elizabeth Christoforetti, Scott Cohen, Jeanne Gang, Eric Howeler, Grace La, Mark Lee, Rahul Mehrotra, Toshiko Mori, Paul Nakazawa, Lyndon Neri, Jacob Reidel, and Mack Scogin.

The conversation reveals a broad spectrum of insights and experiences. From the structuring of a fledgling office to the value of diversifying project type, the guests communicate the means by which they survived past recessions.  They also discuss the importance of educating oneself outside the academy, acquiring “fitness” in new modes of thinking, and developing networks based on values and priorities. Spanning topics from the philosophical to the practical, they share their unique stories, advice, and reflections.


About the Show
Developed by Harvard Graduate School of Design, Talking Practice is the first podcast series to feature in-depth interviews with leading designers on the ways in which architects, landscape architects, designers, and planners articulate design imagination through practice.  Hosted by Grace La, Professor of Architecture and Chair of Practice Platform, these dynamic conversations provide a rare glimpse into the work, experiences, and attitudes of design practitioners from around the world. Comprehensive, thought-provoking, and timely, Talking Practice tells the story of what designers do, why, and how they do it—exploring the key issues at stake in practice today.
About the Host
Grace La is Professor of Architecture, Chair of the Practice Platform, and former Director of the Master of Architecture Programs at Harvard University Graduate School of Design.  She is also Principal of LA DALLMAN Architects, internationally recognized for the integration of architecture, engineering and landscape. Cofounded with James Dallman, LA DALLMAN is engaged in catalytic projects of diverse scale and type.  The practice is noted for works that expand the architect's agency in the civic recalibration of infrastructure, public space and challenging sites.
Show Credits
This special episode of Talking Practice is recorded and edited by Maggie Janik. Research, organization, and support for this episode is provided by John Wang. 
Contact
For all inquiries, please email practicepodcast@gsd.harvard.edu.

Design Podcasts / Page 5

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