Do guitars still sell in 2025? Is there a glut of unsold instruments? How have tariffs affected the high-end musical instrument space?

At this year’s Fretboard Summit, we asked a handful of guitar retailers for their unfiltered thoughts on selling instruments in 2025. Included were Rebecca Jasso (Old Town School of Folk Music retail store), Joe Caruso (The Music Emporium), Matt Kappenman (Mass Street Music) and Nathan Schiller (Folkway Music).

Their thoughts on guitar retail may just surprise you, and their insights into how to take care of a customer (and stay profitable during these tumultuous times) were revelatory.

Recorded live at the 2025 Fretboard Summit. We’ll be sharing more talks and panels from the Summit soon. Our next Summit takes place August 20-22, 2026 at the Old Town School of Folk Music in Chicago.

We are brought to you by: Stringjoy Strings: https://stringjoy.com

(Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com

Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout). https://www.fretboardjournal.com

One last Fretboard Summit 2025 announcement: Jayne Henderson (EJ Henderson Guitars and Ukuleles) stops by the Fretboard Journal to tell us about the Asheville Guitar Project group build that she'll be unveiling at our annual guitar gathering. 

This group guitar build - combining the talents of Asheville-based luthiers Jayne, Kyle Landers, and Judson Riviere - features domestic blowdown woods from Hurricane Helene. 

We talk about the region and its recovery from the storm, the unique tone woods used for this guitar, what it's like to build a guitar with other makers, and so much more! 

Come see Jayne at the Fretboard Summit taking place this week: https://fretboardsummit.org/

The Fretboard Summit is our three-day festival celebrating great guitars and great guitar people. We have nearly 80 luthiers, amp builders, and pedal makers exhibiting, hourly workshops and master classes, and some mind-bogglingly great evening performances. The fun takes place August 21-23, 2025 at Chicago's Old Town School of Folk Music. 

We are brought to you by: Stringjoy Strings: https://stringjoy.com

(Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com

Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout). https://www.fretboardjournal.com

3Bender’s Wade Back joins us this week to share the fascinating history of 3Bender and reveal an incredible new product he’s unveiling at this year’s Fretboard Summit, the Steelmaster.

The Steelmaster is a string bender that can be mounted to any Jazzmaster-style guitar. It requires no drilling and works with stock or Mastery bridges.

Wade’s story is one of a kind. We hear about his love for steel guitar, meeting elderly guitar tech Bob Stafford, and about the Steelmaster’s origin story (which involves Black Bobbin’s Shelby Pollard and last year’s Summit).

https://www.3bender.com

Come see Wade and the Steelmaster at the Fretboard Summit taking place this week: https://fretboardsummit.org/

Showcase-only tickets are just $40. 

The Fretboard Summit is our three-day festival celebrating great guitars and great guitar people. We have nearly 80 luthiers, amp builders, and pedal makers exhibiting, hourly workshops and master classes, and some mind-bogglingly great evening performances. The fun takes place August 21-23, 2025 at Chicago's Old Town School of Folk Music. 

We are brought to you by: Stringjoy Strings: https://stringjoy.com

(Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com

Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout). https://www.fretboardjournal.com

“Here’s what happens when you invite a mandolin company, with crazy curiosity, to a guitar show four years in a row.” -Adrian Bagale 

Northfield's Adrian Bagale joins us this week for what has to be one of the most insightful industry chats we’ve had in years.

We talk about what the company is unveiling at our 2025 Fretboard Summit in two weeks – a new instrument for guitarists – but we also talk about so much more.

For nearly 20 years, Northfield has built superb instruments both in the US and China. We discuss Northfield’s unique business model, how they are navigating recent tariffs, and the growing popularity of acoustic music in China itself. Whether or not you play mandolin, Bagale’s enthusiasm for music – and gear – is truly infectious.

https://www.northfieldinstruments.com

Come see Northfield and the new instruments at the Fretboard Summit: https://fretboardsummit.org/

The Fretboard Summit is our three-day festival celebrating great guitars and great guitar people. We have nearly 80 luthiers, amp builders, and pedal makers exhibiting, hourly workshops and master classes, and some mind-bogglingly great evening performances.   The fun takes place August 21-23, 2025 at Chicago's Old Town School of Folk Music. 

We are brought to you by: Stringjoy Strings: https://stringjoy.com

(Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com

Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout). https://www.fretboardjournal.com

Dave Hill is a comedian, actor, author, musician and podcaster. He's also a guitar fanatic. In fact, at the 2025 Fretboard Summit, he'll be performing an entire stand-up set on guitar (!) and doing some crowd work on your pedal boards. On this week's podcast, we talk to Dave about his love for guitar, why teenage gear obsessions are so hard to kick, his plans for his Summit set and how he balances so many different facets to his career. It's a great chat with a brilliant and funny artist. https://www.davehillonline.com See Dave at the Fretboard Summit on Friday night: https://fretboardsummit.org/

The Fretboard Summit is our three-day festival celebrating great guitars and great guitar people. We have nearly 80 luthiers, amp builders, and pedal makers exhibiting, hourly workshops and master classes, and some mind-bogglingly great evening performances.   The fun takes place August 21-23, 2025 at Chicago's Old Town School of Folk Music. 

We are brought to you by: Stringjoy Strings: https://stringjoy.com

(Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com

Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout). https://www.fretboardjournal.com

James Kee of East Nash Grass joins us this week to talk about his band's forthcoming album 'All God's Children' and the guitar he just acquired and restored, a 1955 Martin D-18 formerly owned by Earl Scruggs! During our chat, we learn all about the D-18's restoration (which Nashville luthier Hugh Hansen just completed), East Nash Grass' forthcoming record 'All God's Children,' why you should always have an Intellitouch tuner on-hand, and so much more.   https://www.eastnashgrass.com https://www.instagram.com/jamesalankee/?hl=en Stringjoy Strings: https://stringjoy.com

(Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com

Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout). https://www.fretboardjournal.com

Summer School Electronics founder Mark Turley joins us this week to discuss the history of his pedal company, his day job as a schoolteacher, our Fretboard Summit gathering, and so much more.  In what has become an annual tradition, Summer School will be debuting a new, wild pedal at our Summit. For the first time ever, Mark will also teach a pedal-making class during our festival. Space is limited, but you'll go home with the ultimate Summit souvenir...a new pedal that you created! 

Register for our Summit:  https://fretboardsummit.org/ (August 21-23, 2025 in Chicago!)

To RSVP for Mark's pedal build class: https://www.summerschoolelectronics.com/shop/p/fretboard-summit-pedal-building-class

We are brought to you by: Stringjoy Strings: https://stringjoy.com (Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com

Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout). https://www.fretboardjournal.com

Musician, composer, and writer Skip Heller was one of the Fretboard Journal's earliest subjects, contributors, and podcast guests.

On this week's show, we catch up with Skip to talk about his new exotica album, 'Mojave After Dark.' We chat about his early pieces for the magazine - including the story on John Hartford he penned for our fourth edition - and so much more. Skip has a wealth of knowledge when it comes to music. You may just want to take notes.  https://skiphellersvoodoo5.bandcamp.com/album/mojave-after-dark

We are brought to you by: Stringjoy Strings: https://stringjoy.com (Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com

Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout). https://fretboardsummit.org/ (August 21-23, 2025 in Chicago!) https://www.fretboardjournal.com

Meet Emma Harner, an incredibly talented artist from Nebraska who, unbelievably, has only been playing guitar since the pandemic. 

Emma's complex playing, a mix of math rock and acoustic fingerpicking, and arresting vocals have earned her over 200,000 followers on Instagram and accolades from numerous guitar heroes.

During our chat, we talk about her guitar journey, including her time at Berklee, working at Guitar Center, her favorite tuning, her love for Radiohead, why she won't be covering Nick Drake or Adrianne Lenker any time soon, her new single, and so much more. It's a great conversation and Emma's first interview to date.

Follow Emma:  https://emmaharner.com

https://www.instagram.com/emmaharner/ https://substack.com/@emmaharner

We are brought to you by: Stringjoy Strings: https://stringjoy.com (Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com

Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout). https://fretboardsummit.org/ (August 21-23, 2025 in Chicago!) https://www.fretboardjournal.com

Acclaimed guitarist, educator, songwriter, and all-around-great-human Adam Levy is back on the Fretboard Journal Podcast! We talk about his new instrumental album, 'Household.' We discuss the concept behind this record, his desire to expand his band beyond the trio format; the unorthodox recording process he used to make the album; drummer Griffin Goldsmith (Dawes) and so much more. 

It's a fun chat with one of our favorite musicians.  https://adamlevy.bandcamp.com/album/household   Watch the FJ's new documentary with Ben Harper here:  https://www.youtube.com/watch?v=J5crA4bqLv8

We are brought to you by:  

Stringjoy Strings: https://stringjoy.com (Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com

Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout).

https://fretboardsummit.org/ (August 21-23, 2025 in Chicago!) https://www.fretboardjournal.com