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Spotify’s “AI Power Play” marks a bold shift in music tech: the streaming giant is partnering with Sony, Universal, Warner, Merlin, and Believe to build artist-first AI tools that enhance creativity rather than replace it. These tools aim to empower musicians with features like fan engagement, songwriting support, and new monetization models — all while respecting copyright, consent, and compensation.
By GREGORY RAY RECORDSSpotify’s “AI Power Play” marks a bold shift in music tech: the streaming giant is partnering with Sony, Universal, Warner, Merlin, and Believe to build artist-first AI tools that enhance creativity rather than replace it. These tools aim to empower musicians with features like fan engagement, songwriting support, and new monetization models — all while respecting copyright, consent, and compensation.