Definition: A contractual guarantee from An A+ Rated Life insurance company that your hard earned money is 100% protected from down markets and other forms of investment risk.Most people, including financial advisers, underestimate how powerful “never striking out” is when I speak about achieving pure compounding interest. I call the 0% Floor the Ultimate Feature. It protects your hard-earned money from the negative impact of risk from investing. Other investments lose principal value every t...