How the Fxck SEO Podcast

0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo)

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Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.

In this episode, we learn:

  • How Cazoo built a customer-centric organic strategy for the long-term
  • Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks
  • The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO

    • This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years. 

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    Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

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    How the Fxck SEO PodcastBy Ben Goodey
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