One continent, thousands of cultures, over 4.5 bn people. Asia is large, heterogeneous and constantly shifting. No country is the same. In this podcast, Yijing and Laura will dive deep into what makes this myriad of countries, cultures and subcultures tick by speaking with industry experts and leaders. We will uncover hidden trends and surprising facts, with the goal of gaining a bottom up understanding rather than making top down assumptions. With a combined decade of experience in thinking about consumers, brands and culture, Yijing and Laura are united by a passion for understanding why people do what they do and think what they think. So welcome to this journey of staying In Tune with Asia!