Society has told us that you need to be nice and respectful to every single person you meet and have in your life. I don't agree with this, and I think it's fine for you to be "not so nice" to people who compete with you in a negative and unethical way. If someone has done you wrong it's okay to make them your enemy. Not everyone can be friends. I put rappers and NBA players on blast for being soft and weak compared to those from the 80s and 90s. When pop star Demi Lovato is more disciplined and displays leaderships traits of a "traditional man roll" than young rappers and "gangsters" its time for them to catch up to her.