Changing Lives Selling Knives

001: Dan Casetta - Welcome to Changing Lives Selling Knives


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There's a new generation of entrepreneurs and business leaders who are positively impacting the world through lessons they first learned from a unique sales job with Cutco Cutlery and Vector Marketing.

Vector recruits tens of thousands of people every year for the opportunity to sell Cutco, the vast majority of these being college students. For those who stick with the company for at least a Summer, the experience can be truly transformational.

This podcast is hosted by Dan Casetta, a 30-year veteran of the Cutco/Vector business, who himself is an accomplished speaker and author. It will feature inspiring stories from some of the company's top leaders and most prominent alumni.

In this episode, Dan shares and expounds upon 3 of his favorite lessons from his experience with the company, including:

  1. The Power of A Positive Focus
  2. A Better Perspective on Challenges
  3. We Get What We Earn.

Show Notes: ChangingLivesPodcast.com

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Changing Lives Selling KnivesBy Dan Casetta

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