Two mates getting together to talk about all things Digital. In the introductory episode of Digital After Dark, Matt and Andrew briefly introduce themselves and how we met. We then discuss Google Consent V2; from what it is to our thoughts regarding the rollout. Then Matt discusses the outcomes of his test of deploying Advance Google Consent V2 on Loop Horizon’s website and the impact on the data collection. 

If you have any questions or suggestions of topics for Matt and Andrew to talk about, write to us at [email protected]. 

Links from the show: Simo Ahava Consent Mode V2 for Google Tags: https://www.simoahava.com/analytics/consent-mode-v2-google-tags/