<p>I'm joined by the one and only Ugly Hugh, co-founder of Ugly Brands. We chat about all sorts of challenges involved with launching a DTC beverage company, including: his war against "Big Soda," overcoming sever operational issues at launch, how to pick your next SKU, and much more!</p>

I'm joined by the one and only Ugly Hugh, co-founder of Ugly Brands. We chat about all sorts of challenges involved with launching a DTC beverage company, including: his war against "Big Soda," overcoming sever operational issues at launch, how to pick your next SKU, and much more!

001 - Hugh Thomas (Founder, CEO of Ugly Drinks)

DTC WTF is a podcast by Uppercase Brands that delves into the biggest challenges that successful eCom founders have ever experienced (and most importantly the lessons learned). 

Unlike other startup podcasts, we resent revisionist history and don’t shy away from the blunders that helped define founders and the brands they’ve built. We talk about what led to these potentially company ending events, the aftermath, how they were overcome and what was learned. 

It's our hope that entrepreneurs old and new can learn from our mistakes and avoid some pain in the future.

Business

Entrepreneurship

DTC WTF is a podcast by Uppercase Brands that delves into the biggest challenges that successful eCom founders have ever experienced (and most importantly the lessons learned). Unlike other startup podcasts, we resent revisionist history and don’t shy away from the blunders that helped define founders and the brands they’ve built. We talk about what led to these potentially company ending events, the aftermath, how they were overcome and what was learned. It's our hope that entrepreneurs old and new can learn from our mistakes and avoid some pain in the future.

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001 - Hugh Thomas (Founder, CEO of Ugly Drinks)

001 - Hugh Thomas (Founder, CEO of Ugly Drinks)