Many of the business leaders we’ve been talking to have been telling us that they are:

(a) Worried about the impact of the current climate on their most important customer relationships

(b) Concerned that they are so reliant on the revenue from a small number of accounts

(c) Stressed that new business and customer growth strategies have become frantic and lack systematic, scalable and repeatable activities and processes

(d) Frustrated at the lack of visibility of what is going on with important clients – what do we know, what are we trying to achieve and how do we plan to do it?

(e) Too heavily reliant on individuals on the team who manage key customers – the intel is in their heads and the ‘relationship’ is between the people not the brands

If you are hearing that and thinking, yes, that sounds familiar this is the podcast for you.