As the world looks likely to be heading into another recession - I explore whether this is the right time to start an impact business. And, if you're going to do it, what you need to focus on to make sure you don't just survive but thrive during tough economic times. 

What You'll Learn:

• What we need to know to start a business and experience growth during a global meltdown
• Why we should aim for thriving instead of seeking survival with our business
• The benefits of being guided by a mentor or someone that has already done it
• What you should be investing in - even in a recession (resources, training and marketing)
• The benefits of joining a like-minded community 

Starting a business is a leap of faith, no matter the circumstances. There are plenty of things that can go south and there is little we can do about them. By investing in ourselves, getting proper guidance, surrounding ourselves with those who speak our language, and making decisions based on hope, not fear - we can grow our business and be sure that we are Actually Making a Difference. 

Resources: 

• 'Roaring out of Recession' (Harvard Business Review, March 2010): https://hbr.org/2010/03/roaring-out-of-recession
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