Someone asked me to explain why I'm so interested in marketing, so I told him the Parable of Bob.
Bob was a great statistician. His boss liked him, and his coworkers thought he was a mathematical genius. One day he decided to quit his job and start his own company. It seemed like a no-brainer. He had a great product - a mastery of
Episode link: https://taprun.com/articles/marketing-in-a-nutshell