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#001 - Match Your Messaging To Your Target Customer's Emotions
One of the best things I learned in marketing is that people buy based off emotion and justify it with logic.
In my first episode I'm going to walk you through the exercise I do and the questions I ask to figure out who my target audience and what emotional needs they're trying to fulfil.
It's one of the most basic foundations of setting up marketing for your business, but one that we often ignore or forget or don't give enough attention to.
Enjoy listening to episode 1 and let me know if you have any comments or questions.
Plus you can grab some free email marketing tips from my website:
Web Business Labs
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By AbhiOne of the best things I learned in marketing is that people buy based off emotion and justify it with logic.
In my first episode I'm going to walk you through the exercise I do and the questions I ask to figure out who my target audience and what emotional needs they're trying to fulfil.
It's one of the most basic foundations of setting up marketing for your business, but one that we often ignore or forget or don't give enough attention to.
Enjoy listening to episode 1 and let me know if you have any comments or questions.
Plus you can grab some free email marketing tips from my website:
Web Business Labs