Who likes to budget? Who likes to follow a budget? Most people do not. Most businesses have no clue how they are doing versus what they thought. Is 30% growth good? maybe! If growth is in low or unsustainable areas of your business then no 30% is not good. If you are liquidating old inventory and that is where your revenue growth is from then no it is not good. If you do not have exclusive (or limited exclusivity) for a brand and that is all of your growth then it might or might not be good. See the lack of understanding is what could be the demise of your business. After all the outside influences will keep coming. They probably will accelerate so being ready is the key. That starts with a plan. Plan your revenue Plan you expenses Plan your profit The hardest part is starting. Get one version done and track against it. Guess what, next time it is easier as you have a base. Maybe 20% of your budget was right. Ok start there. Now lets get some more right and so on. CONTINUOUS improvement is just that. Continuous! It takes time and finesse. Get better [...]