Reyn Guyer is a serial entrepreneur in a variety of creative fields including toys and games, music publishing, education, and art. He is perhaps best known as the inventor of Nerf and Twister, and is a member of the Hasbro Toy & Game Inventor's Hall of Fame.   Guyer has also founded music publishing company Wrensong Music of Nashville, which has had many number one singles and won a Grammy and two CMA Song Of The Year awards. He is the creator of Winsor Learning, an educational program for remediating those with dyslexia; and he is also the author of the book Right Brain Red: 7 Ideas for Creative Success.   Other projects that keep Reyn busy include: The Curly Lasagna project, a series of stories and songs for kids and parents that he created with Jeff Harrington The new dice game Rally Roll, which he invented in 2014 Creating sculptures and artwork, many of which are in private collections Doing croquet one better with a new lawn game called King’s Court In this episode, we cover a lot of ground including:   • Sketching techniques and doing graphic design before computers • How the Nerf ball “accidentally” got invented, and the origins of its name • How an appearance on The Tonight Show with Johnny Carson and Eva Gabor helped launch Twister • The challenges of starting a Toy & Game company, and what makes a good creative team • Learning to not talk yourself out of creative ideas • How rule-breaking is a key component of the invention process   .. and SO much more!   If you only have 5 minutes to listen, skip to 31:56 to hear Reyn’s 3 magic words, and his rules for Creative Success.