Sal Coca is the CEO & Founder of Hypo Footwear and Apparel. He bet the farm to live his dream and goes in depth on what drove him to do this. 

During the conversation Sal gives his recommendations on what every entrepreneur should ask themselves before starting their own business and what they should anticipate after they make the plunge. He is big on the concept that you only have one life to live and if you want to live life on your own terms you have to be the one to make it happen. Building your own personal brand will keep you up late, get you up early and be the reason you get out of bed in the morning. 

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