Dan Mall founder and design director at SuperFriendly joins Gary Rozanc to discuss the ever changing role of interactive designers from simply designing visuals to not only needing to understanding an organization’s goals, but help identify new goals beyond visual design and sell the clients on that vision. The conversation also goes into details on the approach of traditional four-year university level graphic design education vs. apprenticeships, and the necessary skills, from software to business, that students will need to be industry ready.