Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.

(Side Note: Apple exec Phil Schiller denies the part of the story when Jobs threw him out of a meeting for recommending a physical keyboard for the iPhone but author Brian Merchant says he sticks by his reporting). 

Timestamps:

(00:00:00) - Intro

(00:07:07) - The Convergence of Technology Theory

(00:09:58) - The Fragility of Ideas

(00:15:11) - iPhone Background

(00:18:51) - iPhone's Success by the Numbers

(00:21:06) - The iPhone Development Story

(00:27:40) - Multi-touch Story

(00:42:43) - Apple's Previous Phone Project?

(00:46:08) - The Grind of Building the iPhone

(01:04:22) - The Inside Story of the Iconic iPhone Keynote

(01:07:00) - The Carrier Deals

(01:07:57) - Why Steve Hated the App Store

(01:11:18) - How to build trust with you end-user

(01:13:29) - Gorilla Glass Story

(01:21:16) - Summarizing the iPhone Story

(01:27:42) - Awards and Biggest Lessons

What is Caffeinated Deep Dives:

Trung Phan drinks 3 coffees, reads one book and hits record for a deep dive on a single topic in history, business or media.

Let us know what you think on Twitter:

@trungtphan

Sources: 

• The One Device: The Secret History of the iPhone (Brian Merchant)
• Steve Jobs (Walter Isaacson)
• Jony Ive on What He Misses Most About Steve Jobs (Wall Street Journal)
• The most popular product of all time (Horace Dediu / Asymco)
• Steve Jobs’ iPhone Launch Event in  January 2007 (YouTube)
• The Science and History of the iPhone Screen (SatPost) 
• [Phil Schiller] Denies iPhone Story in Book (Yahoo Finance)
• Bill Burr on Steve Jobs (YouTube)
• Steve Jobs & Picasso’s Bull (TrungTPhan)

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