In the debut episode of SpeedTalks, Michał Grela, Head of Sales and Marketing at Speednet, delves into the world of value-added services (VAS) in the banking sector. Michał explores the definition, history, and benefits of VAS, outlining how these services can generate additional revenue, differentiate banks from their competitors, create cross-selling opportunities, and enhance customer loyalty and overall banking experience.
He also categorizes the current types of VAS available, from commercial and mobility services to public and entertainment services. Additionally, Michał provides insights on the best practices for implementing VAS and shares a glimpse into the future trends, including the rise of personalization and the influence of super apps.
Tune in to learn how banks can leverage VAS to stay ahead in the competitive financial services industry and meet the evolving needs of their customers. For more detailed insights, download our comprehensive white paper on value-added services here: https://bit.ly/4bBGnXx.