<p>In this episode, we talk about what creativity is, why it is so difficult for many people, how it can be improved and the often misunderstood science behind it.</p>

In this episode, we talk about what creativity is, why it is so difficult for many people, how it can be improved and the often misunderstood science behind it.

#001 - Welcome to Idea to Value and how creativity works

Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I'm your host Nick Skillicorn, I care about the evidence behind what makes ideas happen, and I have already helped thousands of people like you through my unique insights into recent scientific findings of how creativity works. I also show you how to turbocharge innovation programmes so they can finally deliver on the value and ideas you've been struggling to execute. Get your free training on how creativity can be improved by registering at https://www.ideatovalue.com

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#001 - Welcome to Idea to Value and how creativity works

#001 - Welcome to Idea to Value and how creativity works