When your work revolves around basketball, you learn a bit about teamwork. On this episode, we chat with Celeste Ballou, director of digital marketing at Pacers Sports and Entertainment, about how she's made her team more efficient so they can focus on the fans. With hundreds of diverse events and 20,000 seats to fill, how does Celeste handle it all? 

Links:

• Connect with Celeste
• Learn More about the Indiana Pacers
• Connect with Chris 
• Learn more about Formstack