The word "brand" can feel so loaded at times. Is it a logo? Is it a color palette? Is it that annoying thing we do to our businesses every year when we redesign our websites, contract out a designer to make a new logo, and make sure our look is updated to match current trends?

A brand is far more than what something looks like. It is the culmination of values and goals, molded by its actions and interpreted by its audience. A brand is not just what someone sees, it's what they feel or think when they see it.

In this pilot episode, we dive into the foundations of what makes a brand, going back in history to determine where the term comes from and then taking a 21st century look at what it means for us today. Developing a brand means understanding the deeper principles and meaning behind what you do, and we begin to uncover what it means to build a successful brand through story and authenticity.