Programmatic Untangled | Conversations with educators and subject matter experts in the digital marketing realm

001 What Is Programmatic Marketing and Why Marketers Should Care with Elise James-DeCruise


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What Is Programmatic Marketing? Elise James-DeCruise is the Founder of New Marketing Institute, and has lead the charge in building a team of training professionals who are committed to educating emerging and professional marketers. Elise dives in and discusses the definition of programmatic marketing, and why it’s important for marketers young and old. She also discusses why the courses in NMI regularly have new information and content updates to help students grow.

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Programmatic Untangled | Conversations with educators and subject matter experts in the digital marketing realmBy New Marketing Institute, a division of MediaMath