In the face of disruption brought about by COVID 19, businesses throughout the world are finding ways to adjust not only for the sake of themselves, but for the sake of their communities. One of those businesses is Blue Delta Jeans, a clothing manufacturer in North Mississippi that is known for their high-end, custom blue jeans. 

When the pandemic became a reality in the United States, it forced Blue Delta CEO Josh West and his team to ask the question, “What’s next?" The answer has brought about a transformation of their operations as they have transitioned much of their focus from clothing production to the production of face masks for frontline healthcare workers.

Josh joins us in today’s episode of The Weight to discuss his company’s experience, socially conscious entrepreneurship, and his thoughts on how businesses leaders can find innovative ways to work toward the common good.

Resources:

Learn more about Josh’s company Blue Delta Jeans here: https://www.bluedeltajeans.com/

In this article from late March, Mississippi Today chronicles Blue Delta’s transition from jeans production to masks.

https://msbusiness.com/2020/03/blue-delta-shifting-from-jeans-production-to-masks/

For Christian leaders working in the church, non-profit, and for-profit sectors, we’ve been paying attention to the work of Praxis Labs which focuses on redemptive entrepreneurship. Here are two recent articles to go deeper: 

https://journal.praxislabs.org/strategies-for-winter-redemptive-leadership-in-survival-times-f15a7791035a

https://journal.praxislabs.org/leading-beyond-the-blizzard-why-every-organization-is-now-a-startup-b7f32fb278ff