Tip Not Included

0013: When Latisha Orders A Pizza


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Can a sister order a Dominoes Pizza without being judged? Or call Ikea for help putting together a nightstand without it turning into a nightmare? You know what I'm talking about. You live in a really tough Bronx zip code and I live on tony Park Avenue in Manhattan. Will we get the same treatment from the customer service rep on the other end of the phone? I don't have to tell you the answer. You know it already. That's because big business has the data on you and you're just gonna have to wait.   In this episode, Host Eric Levine takes you through the ins and outs of Customer Lifetime Value, or CLV. That's the secret number used by companies to measure the potential financial value of its customers. In other words, companies ask, are you worth it. Or, how much are you worth it to us. Wait a minute, the "us" is supposed to be supplying goods and services to us that we're willing to pay for? Why should we have to go through so many hoops? We want them and we get screened for them? Hey, this isn't TSA at La Guardia. All we want is a pizza and not have to wait for next Tuesday for our phone to be answered. And while we're at it, if you're name is Latisha and the other girl's name is Janice. Who gets the job? You know the answer to that one, too. Hear Eric's riff on on-line discrimination. It ain't pretty, but it's true.   To contact Eric, email him at: [email protected]
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Tip Not IncludedBy Eric Levine - Restaurateur

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