The weather channel made a controversial decision a few years ago to start naming winter storms.  As one rages across the U.S. this week, John encourages leaders to do what the Weather Channel did - give your set of most important priorities a name that people can talk about with more ease.

John M. Collins is an executive leadership coach specializing in working with professionals in positions of public trust.  To learn more about John and his practice, please visit www.criticalvictories.com.