Key Quotes:
• "Unethical advertising takes advantage of people's deepest hopes and fears, manipulating them to line megacorporations' pockets with ill-gotten gains." - Wesley Jackson
• "We can't let our habits be shifted by the manipulations of unethical advertising; you must recognize where your habits and ideas come from and transcend the previous errors you have made." - Andrew Gilley

Episode Summary:
• Unethical advertising is a form of manipulation that has been around since the Industrial Revolution and has become more effective with the advent of the Internet, allowing it to reach a far wider audience.
• Children seven and younger are particularly vulnerable to being manipulated as they lack the cognitive structures necessary to understand when they are being persuaded.
• Unethical advertising taps into our emotions such as guilt, shame, or fear in order to make us buy something we wouldn't have otherwise.
• Social media exacerbates this problem by making it harder to distinguish between an ad, post, or recommendation.
• Unless action is taken, the effects of unethical advertising on our psyches will continue to grow worse as advertising capitalizes on new mediums such as augmented reality and virtual reality.
• Advertising companies are collecting vast amounts of data which are then used for targeting specific demographics in increasingly predatory ways.

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