Key Quote:
• "Doing the right thing is always the right thing. Doing it when it's hard is even more important." - Kyle Golding

Episode Summary:
• Kyle Golding was faced with an ethical dilemma when his boss asked him to produce an advertising campaign promoting a calcium supplement as a potential cancer cure, despite evidence having been debunked of this in 1935.
• Facing no support from the marketing director, head of legal, or CEO, he chose to leave the company and found a new job with a much better boss who taught him about business ethics.
• This experience taught Kyle to prioritize ethical decisions over taking shortcuts for quick financial gain when doing business and building relationships. 
• He believes that society needs to focus on building relationships and creating value instead of chasing quick fame or money, which will ultimately benefit everyone in the long run.

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