Paul Matthews outlines the need for L&D to focus on the behaviors we want our learners to exhibit, rather than the content we want them to learn. 

Paul outlines some approaches he has used successfully in the past and advocates for a change to how we brand ourselves in L&D. Our brand is critical to how we are perceived by the business and influences how our stakeholders interact and partner with L&D. Paul says we need to ditch the traditional learning needs analysis and adopt a task analysis and behavioral needs analysis approach if we are to profoundly influence learner behavior. 

For more about Learning Transfer and this podcast visit www.fergalconnolly.com

Learn more about Paul at https://paul-matthews.com/