Key Takeaways:

1. As you look to incorporate AI and automation, look for the aspects of your role that require the most time or repetition. The machine can likely take on these tasks at a faster rate and more effective clip. This will allow you to focus on other elements the machine can’t.
2. Manage the machine or it will manage you. While you may not be jumping to learn Python or go toe-to-toe on data analytics with Christopher, understand the technical capabilities available, as well as new opportunities that will emerge.
3. Even though there’s pressure for more marketers to think and work like data scientists, this isn’t realistic or necessary. Manage machines for effectiveness and accuracy, but there’s no need to comprehend the technical details of how they work or what they do underneath.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/ai-marketing-and-predictive-analytics-christopher-penn-podcast

Resources and links discussed:

• Check out BrainTrust Insights
• Visit Christopher’s personal site and his podcast Coffee Over Marketing