Our first true podcast episode talks about content strategy: the fundamental aspect of any good marketing effort. Join us to learn more!

002 – Content Strategy #1: Ideal Customer Profile & Brand Positioning

Hosted by Arrigo Lupori, Content Marketing: Scale Your B2B Firm is a podcast for founders of small B2B firms as well as B2B marketers looking to scale their business in a strategic, sustainable manner. The podcast focuses primarily on budgeting, content strategy and management, analytics, marketing technology, return on investment, and more. Tune in every week for your 15-minute fix of content marketing goodness, and don't forget to check out KoalaRank.com for even more useful content.

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002 – Content Strategy #1: Ideal Customer Profile & Brand Positioning

002 – Content Strategy #1: Ideal Customer Profile & Brand Positioning