Have you ever wondered what it takes to bring a book from concept to reality? In today's digital age, self-publishing has opened up new avenues for authors, but it's not without its challenges.

That's why I invited John Espirian, a successful self-published author, to share his experience. Together, we explore the process of creating and publishing a book, from the initial writing stages to the final product in readers' hands.

John Espirian is the author of Content DNA: Using consistency and congruence to be the same shape everywhere, a book aimed at helping business owners create a memorable online presence. His journey from concept to published author took two years and involved numerous steps, including manuscript writing, editing, cover design, typesetting, and even audiobook production.

• Link to John’s article: How I self-published Content DNA
• John Espirian: linkedin.com/in/johnespirian

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com