This week on Chill, we chat with Dion Roosenbrand, the Founder and CEO of NZ Muscle. Overdose's CEO, Todd Welling talks with Dion about NZ Muscle's growth, risk-taking, the impact of Covid-19, the role of influencers in the marketing arena, and how to achieve a good work/life balance.

NZ Muscle retails high-quality nutritional supplements, health foods, vitamins, weight loss products, clothing, accessories, and sports equipment; all sourced from across the globe and available from a gym, four retail stores located across Auckland, and via an online shop to consumers throughout New Zealand.  The company caters to male and female customers of all shapes and sizes; from the hardcore bodybuilder to the everyday gym-goer, and is proud to be an organic New Zealand retailer.

When Dion Roosenbrand was a student and spending a lot of his time working out at the gym with friends, he realised that there was a limited choice of sports supplements available locally. From sourcing international products for his own personal use, the idea grew that the NZ gym community might also be interested in a better choice of products.  He was right, and the company that he started operating out of his parent’s garage in 2006 has since grown to be the NZ Muscle brand that we know today with four stores across Auckland.