Think you have a great idea for a new bike component? Want to share it with a brand and hope they make it? Or, better yet, partner with them and share the glory? And maybe the reward?

Wolf Tooth Components would like you to slow your roll. And please don't just send them your idea.

In this episode, we talk with WTC co-owner Brendan Moore about how they come up with ideas, how they deal with customer ideas and submissions, and how you can go about sending them (or any other brand) your idea the right way. Yes, there's more to it than just thinking something would be cool and sketching it out on a napkin.

Hit like, hit subscribe, and hit play. Then just get out and ride!

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